I don’t know about you, but I’ve been looking into incorporating artificial intelligence generated content in my blogs. The question is: Do the advantages outweigh the limitations? Let’s take a look at the Pros and Cons of Using A.I. Content Generators for blogging.
Pros of Using A.I. Content Generators for blogging.
- It makes blog writing up to five times faster.
- It identifies relevant ideas for blogposts.
- AI improves time efficiency.
- AI helps with some difficult tasks.
- It helps Prevent writer’s block.
Cons of Using A.I. Content Generators for blogging.
- It can’t replace human creativity.
- It does not personalize your content.
- It can’t write a whole blogpost without human direction and editing.
- AI algorithms are not perfect …. yet!
- It does not check if facts are accurate.
If you’re like many bloggers, you’re probably interested in incorporating artificial intelligence (AI) into your content marketing strategy. After all, AI can help you create more engaging content, target your audience more effectively, and improve other aspects of your marketing efforts. But there are also some limitations to using AI in content marketing that you should be aware of. In this post, we’ll discuss the advantages and limitations of AI in content marketing so that you can decide if it’s right for your business.
What is artificial intelligence and how does it work in content marketing?
Artificial intelligence is any computer system that can be “trained” to perform tasks in a similar way to humans; it refers to the ability of a digital machine, computer or software program to analyze data and recognize patterns just like humans do. For most AI writers on the market right now, this means using a mixture of natural language processing and machine learning along with deep neural networks which train the AI how to complete the task. Many make use of GPT-3, an autoregressive language model that can produce human-like text through deep learning. Trained by the input of internet text gathered by crawling the internet, it has billions of parameters to make it an invaluable tool when writing blog posts today!
Using AI to Create Blogposts.
AI can help you to create high quality content with a human ‘voice’. You can give the AI writer content descriptions of what you want it to write, press compose and watch while it creates your content piece by piece. You may have advanced tools which allow you to give more instructions of what to generate in your post such as “write a paragraph about…” or “write a listicle of places to visit in…”
The use of AI these days has become increasingly popular as people realize how much easier writing posts becomes when employing artificial intelligence software designed specifically for this task; each program offers its own features allowing users greater flexibility
The advantages of using AI to create content for blogs.
AI can help to speed up blog writing.
This is the main reason bloggers are employing Artificial intelligence. Many people find writing a blog to be a daunting task, or at least a very time consuming one. However, there are some ways that you can make the process easier on yourself. One way is to use artificial intelligence to help with the drafting and editing of your work. This can speed up the process considerably, by up to 5 times quicker, and make it more efficient and higher quality.
AI can Prevent writers’ block.
By offering a variety of options for titles, outlines and headings, main content, and conclusions, artificial Intelligence content generators make writers’ block a thing of the past. Whether you are creating a blogpost or writing copy AI can come up with a plethora of ideas that you can develop.
AI can help you come up with content ideas that you wouldn’t have thought of otherwise.
Using AI in content marketing can help you discover new blog post ideas. Data-driven algorithms are good at identifying patterns, so asking them to identify the most relevant topics for your audience can result in some unique blog post ideas that you wouldn’t have come up with on your own.
Content marketing with AI helps you make more efficient use of your time:
AI can help you prioritize (i.e., shorten and schedule) the content that needs to get done, helping you make more efficient use of your marketing team’s time and resources.
AI can also help with some tasks that are more difficult for marketers
Improving the relevance and usefulness of existing content, and identifying which types of content will be most effective at driving conversions.
AI can also be useful in helping marketers identify which of their existing content has the most impact and who should receive it. You can then use this information to create stronger relationships with readers and improve your overall engagement rates.
Content is more relevant to users’ interests
Using AI in content marketing allows you to create customized content for each customer that maximizes their engagement with your business. This means the content you produce will be better suited to meet each audience’s needs, which can result in higher engagement rates, increased conversions and greater ROI.
AI systems can help you identify the most relevant topics
This can ensure that you’re always creating interesting blog posts, videos, infographics, etc. They can also help you understand what types of content will appeal most to different customer segments so that you can create more targeted campaigns.
Limitations of Artificial Intelligence for Bloggers
AI is not a replacement for human creativity and thought
It should be viewed as an assistant rather than a way of completely outsourcing your writing. You will need to help the algorithm develop ideas in the right direction by inputting details to help it. Facts will need to be checked by you and the outputs may need a little editing or re-doing.
AI cannot personalize content the way humans can.
To overcome this, it is always a good idea to skim over the blogpost and add a few more personalised comments or sentences to increase the relevance for your particular audience.
AI can make recommendations for content, but it can’t decide what’s best for your audience.
Whilst AI is great for coming up with ideas for blogposts, it will be up to you to filter the ideas until you find the right content ideas for your followers.
AI cannot identify nuances in language the way humans can.
Some AI platforms offer the opportunity to write in different styles, for example witty, serious, formal, funny or ‘in the style of…’, however if you have a unique way that you write for your audience, it may be difficult to replicate this with AI.
AI can help you improve your content marketing strategy, but it won’t do all the work for you.
Thinking of AI as a digital assistant who needs to be trained is a good way to consider it. There are many ways AI can be put to good use in a blogging business but the features of each should be carefully analysed to check that it is the right fit for your business and for you.
Remember that artificial intelligence is only as good as the data it’s working with
It will be up to you to make sure your data is accurate and up-to-date. There’s a chance it may not work as you expected if the algorithm doesn’t have enough data to train on or if your data isn’t accurate.
The algorithms involved in content marketing with AI aren’t perfect…yet!
They may deliver unexpected results from time to time. To get the most out of this approach, you’ll need to be willing to experiment and learn from your mistakes.
Content marketing with a machine learning algorithm is a relatively new development in digital marketing.
This means that there isn’t a lot of experience in this area and sometimes trial and error are needed in content creation to gain the promised results. Many platforms have a helpful community to share good practices and useful tips, or to help when things don’t seem to be working as you hoped. Improvements and better algorithms are happening all the time in this fast-paced technology.
It does not check if facts are accurate.
As you can see, although AI has its limitations, it is still a powerful tool for content marketers when used correctly and an increasing number bloggers agree that the advantages far outweigh the limitations. So, should you start using AI to help with your content creation? The answer is probably yes – but with some caveats.
First, understand that AI will never be able to completely replace human creativity and ingenuity. Second, recognize that the algorithms are not perfect and may not always be able to replicate your writing style faithfully, but it can help you come up with ideas, prevent writers’ block, and write your blogposts at amazing speed. Take advantage of the time-saving benefits of AI while also spending time personalizing content for your audience.
It’s a new technology, so there are some limitations, but those are likely to be overcome as the technology develops. Overall, AI can be a valuable tool in your content creation arsenal – just take the time to choose it and use it wisely. Have you tried using AI for content creation? What were your results?