Glossary

The Ultimate Glossary of Over 300 Blogging Terms and Definitions.

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A/B split testing

A/B split testing is a process of comparing two pieces of content to see which performs better. A group of people is shown one piece of content (A), and another group is shown a different piece of content (B). The results of the test are then analyzed to see which content was more effective.

Also known as ‘split testing’, ‘A/B content testing’, or ‘A/B testing’, it can be used to test anything from website copy to email subject lines. It is an essential tool for any marketer or webmaster who wants to optimize their content for maximum impact. By carefully analyzing the results of your tests, you can learn what works best for your audience and make sure that your content is always performing at its highest level.

 

Above-the-fold

Above-the-fold is a term used in the web design industry to refer to the portion of a webpage that is visible without scrolling. This area is typically located at the top of the page, and it plays an important role in capturing the attention of visitors and encouraging them to explore further.

In recent years, there has been a lot of debate about what should be included in the above-the-fold area. Some believe that it should be reserved for the most important content, while others argue that it should be used to give visitors a taste of what they can expect to find on the rest of the page. Ultimately, the decision of what to include above-the-fold will depend on the specific needs of each website.

However, there are a few general principles that can help guide decision-making in this area. First and foremost, it is important to make sure that the content in this area is relevant and engaging. Secondly, it is also important to ensure that this content is easy to understand and navigate. Lastly, it is worth considering how this content will work together with the rest of the page to create a cohesive user experience. By following these guidelines, website owners can ensure that their above-the-fold content is effective.

 

Adsense

(Google Adsense)

Google Adsense is a program that allows website owners to place targeted ads on their site. Google provides the code for the ad, which the website owner inserts into their site. When a user visits the site and clicks on one of the ads, the website owner will earn money.

The amount of money earned depends on several factors, including the type of ad and the price that the advertiser is willing to pay. There are some eligibility requirements that must be met in order to participate. The website or blog must be active and have a good amount of traffic. In addition, the content must be appropriate for all ages, and the site must not contain any offensive material. Google Adsense is a simple way for website owners with traffic to earn some money from advertising.

Advertorial

An advertorial is a type of advertisement that takes the form of an editorial article. In other words, it is a form of paid content that is designed to promote a product or service. 

Advertorials are often used by businesses as a way to reach new customers, or to build brand awareness. However, they can also be used by bloggers to generate income. When a blogger writes an advertorial, they are typically paid by the business in exchange for featuring the business’s product or service in their article.

Affiliate/ Affiliate Marketer

An affiliate is an independent contractor who promotes and sells products for another company. In most cases, they are paid a commission for every sale that they generate. An affiliate will typically have their own website or blog where they promote the products of the company they are representing.

They may also use email marketing, social media, or other online channels to reach potential customers. When a customer clicks on one of their links and makes a purchase, the company will track the sale and give them a commission. In some cases, they may also be paid a bonus for generating a large volume of sales. As an affiliate, you can earn income by promoting the products of others while working from home or anywhere else with an internet connection.

Affiliate commission

Affiliate commission is a payment made to affiliate partners, often bloggers or other influencers, who earn money by promoting products or services on their blog. This is a monetization model so when a reader clicks on an affiliate link and makes a purchase, the affiliate receives a commission payment from the company.

Commission can take many forms. For example, a company may pay you a one-time fee for writing a review of their product. More often they may offer you a percentage of each sale that is generated from your affiliate link. Commission can also be given in the form of free products or services. In some cases, bloggers may even be able to negotiate their own commission rate. Whatever the terms, commission provides an incentive for bloggers to write about products or services and can be a great way to earn money from a blog.

Affiliate link

An affiliate link is a special type of URL that includes a unique identifier for the affiliate. When a visitor clicks on an affiliate link, they are redirected to the product or service page. If they purchase the product or service, the affiliate earns a commission.

Affiliate links can be used to promote both digital and physical products or services, but they can also be used to promote other things, like courses or ebooks. Bloggers often use affiliate links in their blog posts to recommend products or services that they use and recommend. When done right, affiliate links can be a great way to earn income from your blog. However, it’s important to disclose that you’re using affiliate links so that your readers are aware of it.

Affiliate Marketing

Affiliate marketing is a way for bloggers to earn money by promoting products or services on their blog. When a reader clicks on an affiliate link and makes a purchase, the blogger earns a commission. The commission amount varies depending on the product or service being promoted.

For example, some companies offer a high commission for promoting their products, while others offer a lower commission but pay recurring commissions for each sale made through the affiliate link. In order to be successful with affiliate marketing, it’s important to choose products or services that are relevant to your niche and that your readers will be interested in. It’s also beneficial to build up a following of engaged readers who are likely to click on affiliate links.

AIDA

AIDA is a popular hierarchical model for marketing and advertising. It takes the consumer through

Attention,
Interest,
Desire,
Action.

It is used in marketing to create effective and persuasive campaigns. Each stage builds on the previous one, ultimately leading the audience to take the preferred action.

First, get the attention of your target market, then generate interest in what you’re marketing, create desire for the product or service, and finally motivate them to take action.

Alexa Rank

Alexa Rank is a global ranking system that measures the popularity of websites. The lower the Alexa Rank, the more popular the website is. The Alexa Rank can be used to measure a website’s popularity relative to other websites, or to compare different websites against each other.

A website with a lower Alexa Rank is more popular than a website with a higher Alexa Rank. Many factors can affect a website’s Alexa Rank, such as the number of unique visitors, the amount of time spent on the site, and the number of pages viewed.

Alt-text

Alt-text is short for “alternative text”, and it is used to provide a textual description of an image. It is the text that appears in place of an image if the image cannot be displayed. This could be due to a slow internet connection, or because the reader is using a screen reader.

Whatever the reason, it’s important to provide alt-text for all images in a blog post. Not only does this help to ensure that everyone can access the content, but it also helps search engines to index the page more effectively. In addition, including keywords in alt-text can help to improve your blog’s search engine ranking.

Analytics

Analytics in blogging refers to analyzing the performance of a blog using data. Measurement and analysis of pageviews, Average time spent on a page, number of pages per session, returning visitors and conversion rates are important to understand a blog’s audience.

Analytics can help you understand who your audience is, what they’re interested in, and how they are finding your blog. They can also show you which posts are performing well and which ones could use some improvement. Analytics are essential for understanding your blog’s strengths and weaknesses. This data sometimes comes from a variety of sources, including website traffic, social media engagement, and email subscribers.

By tracking this data over time, patterns and trends start to emerge. Armed with this information, tweaks and adjustments can be made to improve a blog’s performance. Google Analytics is a free, industry favourite tool to gather and evaluate data from a blog. Many other free and paid tools offer this service.

Anchor Text

Anchor text is the clickable text in a hyperlink. When you link to another website or page, the anchor text is what appears on the page. The words you choose for your anchor text can influence how search engines rank your site and are, therefore, an important element of SEO.

For example, if you’re linking to a page about dog food, using the anchor text “dog food” can help that page rank higher for that keyword. In general, it’s best to use natural-sounding anchor text that is short and concise, being optimised for SEO.

Aged Domain

An aged domain refers to a website that has been around for a while and has built up a level of authority. In general, older domains are more trusted by search engines and tend to rank higher in search results. Additionally, aged domains often have more backlinks from other websites, which helps to increase their authority even further.

Of course, not all old domains are created equal – some may have been neglected for years and have fallen into disrepair. These can be relatively inexpensive to buy, build back up, and optimize to increase your online presence as an alternative to starting from scratch with a new blog. An aged domain that is well-maintained and still relevant to your niche can also be a powerful asset for your blog.

Article

A blog article is a piece of writing that is published on a blog. It can be either an opinion piece, a news item, or a personal story. Blog articles often incorporate links to other websites and blog posts and they often make use of headers, lists, and images to break up the text.

While the overall tone of a blog article may be informal, the content should still be well-researched and well-written. Ultimately, a good blog article will inform, entertain, and engage its readers.

Astroturfing

Astroturfing refers to the practice of creating fake reviews or blogs in order to promote a product or service. The name comes from the fact that these artificial endorsements are often compared to AstroTurf, a brand of synthetic grass that is commonly used in fake lawns.

While astroturfing is considered to be a form of deception, it is often difficult to spot because the fake reviews are often skillfully written and hard to distinguish from real ones. In addition, astroturfing can also take the form of meaningless comments on blogs or social media posts that are designed to create the appearance of general interest or support. It is widely frowned upon by both consumers and businesses alike.

Atom

Atom is an alternative to RSS that is gaining in popularity among bloggers. While RSS has been the standard for syndicating content for many years, Atom offers a number of advantages that make it an appealing option for bloggers.

For one, Atom is based on XML, which makes it more flexible and easier to work with than RSS. Additionally, Atom supports a wider range of data types than RSS, making it easier to include multimedia content in your feed. Finally, Atom enables bloggers to specify how often their content is updated, which gives users more control over how they receive updates from their favorite blogs. While RSS remains the most widely used format for syndicating content, Atom is emerging as a viable alternative for bloggers who are looking for more flexibility and control.

Audioblog

An audioblog is a type of blog that features audio content. This can include anything from podcast-style episodes to simple recordings of the author’s thoughts or commentary. Audioblogs are often used to provide an alternative format for readers who prefer to listen instead of read.

In some cases, an audioblog may be the primary form of content, with written posts appearing only occasionally. Regardless of how it is used, an audioblog can be a great way to add another dimension to your online presence.

Author

An author in blogging is someone who writes content for a blog. This can include text, images, videos, or any other type of content. The author may be the sole creator of the content, or they may collaborate with others.

An author may also be responsible for promoting and maintaining the blog. In some cases, an author may also be the owner or administrator of the blog platform itself.

Autocasting

Autocasting is when the text on a blog is automatically converted into speech so that it can be downloaded as a podcast. It allows both bloggers and blog readers to generate an audio version of blog-text from RSS feeds.

Automation

Automation in blogging refers to the use of tools and software to automate certain tasks associated with running a blog. This can include tasks such as publishing new posts, managing comments, sending email newsletters, and promoting content on social media.

Automation can be a useful way to save time and increase efficiency and can be a helpful tool for bloggers who want to focus on creating quality content without getting bogged down in the details.

Avatar

  1. In blogging, an avatar is a character that represents the blogger. It is usually a picture or an icon, and it can be used to help identify the blogger’s posts. In some cases, the avatar may also be used to represent the blogger in comments and other interactions. While some bloggers choose to use their own photo as their avatar, others prefer to use an icon or another image that represents them. Regardless of what form it takes, the avatar can be a helpful way for readers to identify the blogger and their posts.
  2. An avatar is a fictional representation of your ideal reader. By creating an avatar, you can get a better sense of who you should be targeting with your content. To create an avatar, start by giving your character a name and some basic demographics like age, gender, and location. Then, think about what your character’s interests are. What kind of blog posts would they be interested in reading? What problems do they need help solving? By getting clear on these details, you can start creating content that will appeal to your target reader. And as your blog grows, you can adjust your avatar accordingly to make sure you’re always speaking to your ideal reader.

Backend (of a website)

The backend of a website in blogging refers to the admin area of the site or the server-side scripting and databases that power the blog. This includes the web hosting service that stores the blog’s files, the CMS (content management system) that organizes the blog’s content, and the database that stores the blog’s posts and comments. The backend also handles the site’s security, performance, and scalability.

Backlink

A backlink is a link from another website to your blog. Backlinks are an important part of search engine optimization (SEO) because they show search engines that your blog is relevant and popular. The more backlinks you have, the higher your blog will rank in search results.

In addition, backlinks can also help to increase the traffic to your blog. When someone clicks on a backlink, they will be taken to your blog. If you have quality content on your blog, they may stay and read it, or even share it with their friends. So, if you’re looking to boost your SEO and traffic, focus on building quality backlinks to your blog.

Backup

A backup in blogging refers to the action of saving copies of your blog posts, images, and other files in case something goes wrong with your website. It is possible to lose data due to hacking or a technical error, so backing up your blog on a regular basis can help you to avoid this possibility.

There are a few different ways to back up your blog, but one of the most effective is to use a WordPress plugin. Plugins like BackupBuddy or VaultPress will create and store backups of your blog automatically, so you don’t have to worry about doing it yourself. In addition, many hosting providers offer automatic backups as part of their service. If you are not using a plugin or service that offers automatic backups, you should make sure to create manual backups on a regular basis. Depending on how often you publish new content, you may want to back up your blog weekly, monthly, or even daily. By taking the time to back up your blog, you can protect your hard work in case something unfortunate happens.

Beauty Blog (B-Blog)

A beauty blog is a website or blog that focuses on hair, makeup, skincare, and other aspects of beauty. Beauty blogs typically feature product reviews, tips and tutorials, hauls, and other beauty-related content. Many beauty bloggers also collaborate with brands to create sponsored content, and some have even parlayed their blogging into full-fledged careers in the beauty industry.

While there is no one way to be a beauty blogger, successful bloggers tend to be passionate about beauty, knowledgeable about the products they write about, and good at connecting with their audience.

Black Hat SEO

Black hat SEO is a term used to describe questionable, unethical and sometimes even illegal practices related to search engine optimization used in an attempt to improve a blog’s organic search engine ranking. It is usually frowned upon within the industry.

For example, some blog owners may Stuff keywords into their blog posts, others may create duplicate or near-duplicate content in an effort to fool the search engines. While black hat SEO can sometimes result in a short-term increase in traffic, it is generally not a sustainable or ethical long-term strategy. Search engines are constantly evolving and improving their algorithms, so blog owners who rely on black hat SEO will eventually be penalized.

In contrast, white hat SEO is a more principled approach that focuses on creating high-quality content and building genuine relationships with other bloggers and webmasters. It may take longer to see results, but it is a much more sustainable way to build traffic over the long run.

Blacklist

A blacklist is a list of sites or IP addresses that are considered to be spamming or otherwise undesirable. Blacklists are often used by ISPs and email providers as a way of protecting their users from harmful content.

When a user attempts to access a blacklisted site, they are usually presented with a warning message informing them of the danger. However, they can also be used by webmasters to block unwanted traffic from particular countries or regions. Additionally, some blacklists are specific to certain industries, such as the adult industry or gambling.

Blacklisting is a controversial practice, as it can be used to censor legitimate content. However, it can also be an effective way of protecting users from malicious or unwanted content.

Blaudience

A Blaudience is a term combining the word “blog” and the word “audience” and refers to the audience of a blog or group of blogs. A Blaudience is a group of people who read and comment on blogs. A Blaudience can be small or large, local or global.

A small Blaudience might consist of only a few hundred people, while a large Blaudience can consist of millions of people. A global Blaudience consists of people from all over the world, where-as a local Blaudience consists of people from only one country or region!

Blawg

A blawg is a type of blog that focuses on legal topics. Blawgs can be written by law students, lawyers, or legal professionals, and they can cover a wide range of topics, from current legal news to commentary on specific cases.

While some blawgs are purely informational, others offer a more personal perspective on the law.

Bleg/Blegging

“Blegging” refers to the practice of asking readers for money or other forms of support. This can take the form of an appeal for donations, links back to a website, or shares on social media. The term is derived from the combination of “begging” and “blogging.”

While blegging is not necessarily a new phenomenon, it has become increasingly common in recent years as bloggers look for ways to monetize their content. In some cases, blegging can be seen as a positive way to build community and support worthy causes. However, it can also be viewed as a cynical ploy to exploit readers’ goodwill.

Blistless

  1. In blogging, the term “Blistless” is used to describe a blog that lacks excitement or enthusiasm. A blog post that is Blistless is often dry and lifeless, failing to capture the reader’s attention. In many cases, a Blistless blog post will simply regurgitate information that can easily be found elsewhere or may just be outdated. If you want your blog to stand out from the rest, it’s important to ensure that your posts are fresh, interesting and engaging.
  2. Blistless can be used to describe a blogger who has lost the passion for blogging. This can happen for a variety of reasons, such as burnout from constantly creating content, a lack of creativity, or simply losing interest in the topic they are blogging about.

Blog

A blog (shortened from “weblog”) is a an online discussion, journal or information on a website, typically maintained by an individual, with regular text entries of content known as blogposts. Blogs are usually thematic, for example, about politics, celebrity culture, or a particular interest or niche.

Blog content is usually presented in reverse chronological order (where the most recent content appears first, at the top of the page) and they may also include other media like graphics or video.Though most blogs are non-commercial and personal, a growing number of bloggers are monetizing their blogs. Some businesses and individual bloggers have taken to blogging in order to market their own products or services or to promote affiliate products to a wider audience.

Savvy companies also use corporate blogs as a way of talking directly to their customers and addressing any complaints they may have. Overall, blogs are a flexible and popular way of communicating on the internet.

Blogversary

The anniversary or birthday of a blog!

Blog Carnival

A blog carnival is a type of online event where bloggers can promote their work by submitting their best posts on a certain topic. These posts are then compiled into a single blog post, typically with links to the original posts.

Blog carnivals provide an easy way for readers to find high-quality content on a specific topic, and they also give bloggers an opportunity to showcase their work. While blog carnivals have been around for many years, they have recently gained popularity as a tool for content marketing. By participating in a blog carnival, businesses can promote their content to a large audience and build relationships with other bloggers.

Blog Client

A blog client is external client software used to manage a blog. A blog client simplifies the process of creating and managing blog posts and usually offers features such as spell-checking, photo management, and the ability to post to multiple blogs, often with offline capability.

While most blog clients are designed for use with specific blogging platforms, some can be used with any platform. In addition to easing the process of creating blog posts, a blog client can also help manage comments and trackback pingbacks. A blog client can be a useful tool for anyone who blogs frequently.

Blog Directory

A blog directory is a website that contains a database of blogs from around the internet. Most blog directories allow users to browse through blogs by category, for example, there might be a directory of fashion blogs or a directory of food blogs, and many also offer search functionality.

While some blog directories charge for inclusion, many are free to list in. Including your blog in a directory can help to increase its visibility and traffic. In addition, most blog directories require that blogs meet certain quality standards, which can help to improve the overall quality of your blog. As such, being listed in a blog directory can be a valuable way of helping to improve your blog’s stature.

Blog Farm

A blog farm is a site that hosts multiple blogs, usually with similar or identical content. The term “blog farm” is often used to describe sites that are created solely for the purpose of generating advertising or affiliate revenue. Blog farms may also be used to artificially inflate search engine rankings or to promote a particular point of view.

These sites typically feature low-quality content and little interaction with readers. However, not all blog farms are created equal. Some blog networks, such as Huffington Post and Forbes, feature high-quality content and are highly respected within the blogging community. In contrast, other blog farms have been criticized for publishing misleading or inaccurate information. While blog farms can vary widely in terms of quality, they all share one common goal: to make money from advertising.

Blog Feed

A blog feed is an automatically updated list of blog posts. It is similar to an RSS feed, but it only includes content from blogs. It allows users to access updates to blogs in a format that is standardized and computer-readable so when you subscribe to a blog feed, you will receive new posts from that blog as they are published.

This is a convenient way to keep up with your favorite bloggers without having to visit their website every day. Most blogging platforms offer blog feeds, and some websites also offer them. You can usually find the link to a blog feed on the website’s homepage.

Blog Footer

A blog footer is the section of a blog that appears at the bottom of each page. A blog footer typically contains some or all of the following: contact information, social media icons, recent posts, an email signup form, and copyright information.

Contact information helps visitors get in touch with the blogger, while social media icons allow them to follow the blog on their favorite platforms. Recent posts help visitors find new content that they may be interested in, and an email signup form allows them to subscribe to the blog so they don’t miss any new posts. Finally, copyright information helps visitors understand what they can and cannot do with the content on the blog.

While the footer is not essential for a blog’s functionality, it can be helpful for readers who want to know more about the blog or navigate to other pages on the site. In addition, a well-designed footer can help to create a sense of cohesiveness and professionalism.

Blogger

    1. A blogger is someone who writes and publishes content on the internet, typically on a specific topic or area of interest. Blogging has become increasingly popular in recent years, as it provides a platform for people to share their thoughts and experiences with a wider audience. While some bloggers choose to write about their personal lives, others focus on topics such as current affairs, fashion, or food.
      Some blogs are also used as a platform for businesses to promote their products or services. While anyone can start a blog, successful bloggers typically have strong writing skills and a unique voice. They also know how to engage their audience and keep them coming back for more.
    2. ‘Blogger’ is a free blogging platform by Google. It offers an easy-to-use interface and a variety of features, making it a popular choice for casual bloggers. Setting up a Blogger blog is relatively simple, and users can choose from a variety of templates to create a unique look for their site. While Blogger can be useful for hobby bloggers or those that require a free site and hosting, a WordPress.org site is the industry standard for good reason.

Bloggies

The Bloggies were a nickname given to an annual non-profit award ceremony for bloggers which ran from 2001 until 2015 in a number of different categories of weblogs, recognizing the best of the best in the blogosphere. The Bloggies were one of the most prestigious awards a blogger could receive, and many well-known bloggers got their start by winning a Bloggie. The Bloggies were discontinued in 2015, but they remain an important part of internet history.

Blog Header

A blog header is the top part of a blog that typically includes the blog’s title, subtitle, and a header image as well as the author’s name or website name. Headers can also include other information, such as a tagline or a call to action.

The header is one of the most important parts of a blog because it sets the tone for the rest of the blog. In many cases, the header will be the first thing that a reader sees when they visit a blog, so it’s important to choose an image that is high quality, eye-catching and relevant to the content of the blog.

A well-designed header can make a big impression on readers and help to establish your blog’s identity. The title and subtitle should be clear and easy to read, and they should give readers an idea of what your blog is all about.

Blog Hopping

Blog Hopping is when readers read one blog and then follow links to other blogposts or websites. The links are usually found at the bottom of each post. By clicking on these links, readers can hop from blog to blog, reading articles and posts that interest you.

It can also refer to being part of a Blog Hop (see below)

Blog Hops

A blog hop is a coordinated online networking event in which a group of bloggers each write on the same topic, share their posts, and comment on each others’ work. Blog hops typically have a specific theme or niche, such as gardening or travel.

It’s a great way to get exposure, meet new people, and learn from bloggers in the same niche. Blog hops can also be an effective way of driving traffic to your own blog.

Bloglet

  1. Bloglet is shortened from Affiliate Bloglet and is a responsive WordPress blog theme, designed to be clean and creative.
  2. A bloglet is a short, informal article or piece of writing, typically published online. The term was first coined in the early 2000s, and is a combination of the words “blog” and “leaflet.” Bloglets are typically shorter and less formal than traditional blog posts, and are often used to share quick thoughts or updates on a particular topic.
    While they can be written on any subject, bloglets are often used to offer opinions or commentary on current events, give insights into personal experiences, or provide tips and advice on various topics. Because of their brevity and informality, bloglets are easy to read and usually require no more than a few minutes to consume. As such, they have become a popular format for busy people who want to stay up-to-date on current affairs or learn new information without having to commit to a longer article or blog post.

Blogoneer

A Blogoneer is a blogging pioneer. They are individuals who excel at creating content for the web. They are happy to experiment with new ideas and technologies and are always looking for new ways to improve their craft.

Blogoneers are professional bloggers who write about a particular subject or niche; they often curate and share content from other sources. Whereas some bloggers only write occasional posts, blogoneers are dedicated to producing high-quality content on a regular basis. They are passionate about their work and have a strong commitment to their audience.

They also interact with their readers on a regular basis, responding to comments and questions. As a result of their dedication and hard work, blogoneers have built up a loyal following of readers who appreciate their expertise. They take pride in their work and strive to produce the best possible content for their readers.

Blogorrhea

  1. The word “blogorrhea” is used as a slang term, which originally derived from the Greek word “blogos,” meaning “too much word.” It is when a blogger posts excessively long blogposts on a frequent basis, where much of the written content is pointless or rambling.
  2. Blogorrhea is also a condition characterized by an excessive or uncontrolled output of blog posts. While there is no set definition of what constitutes blogorrhea, the condition is typically diagnosed when an individual’s blogging activity interferes with their ability to function in everyday life. Symptoms of blogorrhea may include loss of sleep, irritability, and neglect of personal hygiene. In severe cases, blogorrhea can lead to mental health problems such as anxiety and depression.
    While there is no known cure for blogorrhea, treatment typically focuses on helping the individual manage their time and priorities more effectively. In some cases, medication may also be prescribed to help alleviate symptoms. If left untreated, blogorrhea can have a significant negative impact on an individual’s quality of life.

Blogosphere

A blogosphere is a term used to describe the online world of bloggers and blogging. It can be seen as a community of blogs, with each blog interconnected through links and references. Bloggers often use the term “blogosphere” to refer to the collective community of all blogs, as well as the networking effects that occur between them.

The term was first coined in the late 1990s, and has since been used by a variety of media outlets, academic researchers, and everyday users. While there is no definitive size or scope for the blogosphere, it continues to grow exponentially with each passing year. With over 500 million blogs currently in existence, it is safe to say that the blogosphere is here to stay.

Blogpost

A blog post is a article or piece of writing published on a blog. A blog is a website that contains a series of personal thoughts or videos or images or articles on a particular subject. Blogging can be a diary-style account of someone’s life, an opinionated look at the news, or information about current events.

Blogging can also be used to sell products or services. A blog post usually has a headline, and then the body of the post which contains the actual content. The body of the post can be divided into paragraphs, and may contain pictures, videos, or links to other websites.Blog posts are usually published chronologically, with the most recent post appearing first. However, some blogs allow readers to jump to older posts, and some bloggers write posts that are not intended to be published in chronological order.

Blogroll

A blogroll is a list of other recommended blogs. The idea is similar to that of a bookmark list or favorites list, but the term “blogroll” is used specifically in the context of blogs. This list is usually displayed on the blogger’s website, often in the sidebar or footer, as links to websites about similar topics.

By including these links, bloggers can help their readers discover new and interesting content. Many bloggers include a blogroll on their site as a way of connecting with other bloggers and sharing content that they believe their readers will enjoy. Blogrolls can also be used to promote other bloggers’ work and increase traffic to their sites. While some blogrolls are manually curated, others are generated automatically using algorithms that identify similar blogs based on shared keywords or topics.

Regardless of how they are created, blogrolls can be an valuable resource for both bloggers and their readers. In addition, blogrolls can help build community among bloggers by promoting collaboration and cross-promotion.

Blog Sidebar

A blog sidebar is a column located on the side of a blog page. It typically contains additional information about the blog or the blogger, such as contact information, social media links, and a list of popular posts. In some cases, a blog sidebar may also include advertisements or affiliate links.

While not all blogs have sidebars, they can be a useful way to provide readers with additional information or navigation options. When used effectively, a sidebar can help to make a blog more user-friendly and engaging.

Blog Site

A blog site is a website that contains a series of entries, or “posts”, often written in an informal style, on a specific topic. A blog usually contains text, images, and links to other websites. The posts are typically displayed in reverse chronological order, with the most recent post appearing first.

The word “blog” is a shortened form of the term “web log.” Blog sites can be created by individuals or by organizations and are used for a variety of purposes, such as sharing personal thoughts, providing news and information, or offering opinions. While some blog sites are updated frequently, others are updated only sporadically. Some blog sites are highly personal and opinionated, while others are more objective and factual.

Some blog sites also allow readers to leave comments on individual posts. Regardless of their content or frequency of updates, all blog sites share one common purpose: to provide a platform for people to share their ideas with the world.

Blogsnob

  1. A blogsnob is a slang term describing a blogger who doesn’t respond to comments that have been left by people outside their personal circle on their blog.
  2. A blogsnob refers to somebody who only reads and comments on blogs that are within their own social circle. In other words, they only read and comment on blogs written by people they know personally, or at least have some connection to.

Blogstipation

Blogstipation is a situation where a blogger finds it difficult to write fresh content for their blog. It can be caused by a number of factors, including a total loss of motivation or inspiration, writer’s block, a lack of ideas, or not having enough time to blog.

While blogstipation can be frustrating, there are a few things that can be done to overcome it. First, try taking some time away from your blog to clear your head. Secondly, take a look at other blogs in your niche to see what others are talking about. Finally, don’t be afraid to ask your readers for help – they may have some great ideas for posts that you hadn’t considered.

Blogstorm

A blogstorm is a sudden and intense flurry of activity on a particular blog or set of blogs. In general, a blogstorm is characterized by a large number of bloggers writing about the same topic within a short period of time, often creating an “avalanche of engagement” on the topic.

The term is accredited to blogger Jeremy Zawodny in 2005, and it has since been used to describe everything from informal online debates to coordinated marketing campaigns. This can create a “perfect storm” of sorts, as the increased traffic and attention can quickly spiral out of control.

While some blogstorms are sparked by positive events, such as the launch of a new product, others are driven by negative publicity or controversy. Either way, they offer a fascinating glimpse into the power of the collective blogosphere.

Blogstream

  1. A free WordPress theme
  2. The term “blogstream” refers to the informal publication of weblogs. Unlike traditional media outlets, which are typically controlled by a handful of people, the blogosphere is made up of a vast and ever-growing network of bloggers.
    This decentralization makes it difficult for any one person or group to control the flow of information. As a result, the blogstream is often seen as a more democratized form of communication. While the mainstream media may still have a monopoly on certain narratives, the rise of the blogstream has made it possible for alternative voices to be heard.

Blogware

Also called blog software or weblog software, Blogware is a type of software that is specifically designed for creating and managing blogs. It is a specialized content management system and typically provides a set of tools that make it easy to add new blog entries, format text, insert photos and videos, and manage comments from readers.

In addition, many blogware platforms now offer a wide range of features and customization options, allowing users to create unique and powerful blogs.

Bloll

The word Bloll is a mix of the words troll and blog and refers to a troll who targets blogs and bloggers.

Bot Account

In the world of blogging, a bot account is a computer generated account that is used to automatically post content. Bot accounts are often used to post spam or promotional material. They are sometimes used to boost followers, particularly on social media platforms, and they can be a nuisance for genuine bloggers who are trying to build an audience.

Bots

A bot is a computer program that automates tasks. When it comes to blogging, bots can be used to perform a variety of tasks, from sharing blog posts on social media to automatically adding new blog posts to your RSS feed. While bots can be extremely useful, they can also be misused. For example, some bots are designed to automatically create spam comments on blogs.

Bounce Rate

Bounce rate is a metric that measures the number of visitors to a website who leave the site after viewing only one page. A high bounce rate can be a sign that your content is not interesting or relevant to your audience, or that your blog is difficult to navigate.

However, there are a number of factors that can affect bounce rate, so it’s important to view this metric in the context of other data points. For example, if you have a high bounce rate but also a low volume of traffic, it’s likely that the issue is not with your blog but with your marketing efforts. Conversely, if you have a high bounce rate and a high volume of traffic, it’s worth investigating whether there are problems with your blog design or content. By understanding how bounce rate works, you can use this metric to improve the overall effectiveness of your blog.

Brand

A brand is the identity of a product, company, individual, or service. It is what sets one apart from the competition and makes it recognizable. In the world of blogging, a brand can be built around many things, including a niche topic, personal style, or even just a personality.

For example, a fashion blogger might build their brand around their unique sense of style, while a food blogger might focus on their culinary skills. By creating a strong and recognizable brand, bloggers can attract an audience and build a successful blog.

Breadcrumbs

“Breadcrumbs” are a navigation aid used in user interfaces. They provide links back to previous pages, allowing the user to retrace their steps if they get lost. In a blog, breadcrumbs can be used to provide an easy way for readers to find older posts.

For example, if a reader is viewing a post from May of this year, they can use the breadcrumb trail to go back and view all posts from May, or from any other month. Breadcrumbs can also be used to show the hierarchy of pages on a website. For example, if a blog has a category for “Recipes,” the breadcrumb trail might look something like: Home > Recipes > soup recipes. This makes it easy for users to understand where they are on the website and how to get back to the homepage if they want to.

Call To Action

A call to action (CTA) is a blog feature that encourages readers to take a specific course of action. This can include anything from signing up for a newsletter to making a purchase. A CTA can be as simple as a button or link that says “click here,” or it can be a more elaborate message that describes the benefits of taking the desired action.

An effective CTA will be relevant to the content of the blog post and appeal to the needs of the reader. In blogging, a CTA is often used to encourage readers to subscribe to a blog or leave a comment. By including a CTA at the end of a post, bloggers can increase interaction with their audience and encourage readers to take action.

Campaign

A blogging campaign is a strategic and organized effort to create and distribute content with the goal of achieving a specific objective or meeting a specific goal, often to promote a product, service, or cause. A campaign may take many different forms but is typically focused around a single topic, product or issue and is executed over a period of time.

In order to be successful, a campaign must be well-planned and carefully executed. When executed successfully, a blogging campaign can be an extremely effective way to reach new customers and build brand awareness.

Canonical

In the world of blogging, the term “canonical” refers to the original or official version of a piece of content. For example, if you were to write a post on your personal blog and then later post that same content on a guest blog, the version on your personal blog would be considered the canonical version. Why is this important? In short, it helps to ensure that search engines are indexing the correct version of your content and that readers are seeing the version that you intended for them to see.

Canonical URL

For bloggers, a canonical URL is the preferred URL of a webpage when there are multiple options available. This can happen when there are different versions of a page, or when there are similar pages with slightly different URLs.

This is the URL that you want people to see when they find your content through a search engine or social media. Search engines use canonical URLs to avoid indexing duplicate content, which can hurt your search ranking. As a result, it’s important to choose a canonical URL for your blog and to use 301 redirects to direct visitors to that URL. By doing so, you can ensure that your blog is being indexed correctly and that you’re not losing out on potential traffic.

CAPTCHA

A CAPTCHA is a test that is used to prevent bots and automated programs from posting comments on blogs or other websites. CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart.”

In other words, it’s a way to ensure that only humans are able to access certain online services. The test typically involves asking the user to type a series of letters or numbers that are displayed in an distorted image. This ensures that only humans can post comments, as bots are not able to accurately read the distorted text. CAPTCHAs can be annoying for users, but they are an effective way of preventing spam and protecting the quality of online content..

Category

When blogging, a category is a way to organize your posts. You can think of categories as being like folders in a filing system, where each folder contains related items. By assigning each post to a specific category, you can help visitors to find all the posts they’re interested in with ease.

By default, most blog platforms will display your latest post at the top of your blog’s home page, with older posts appearing below it in chronological order. However, visitors to your blog may also be interested in reading all the posts you’ve written on a particular topic. This is where categories come in handy.

In addition, using categories can also help you to stay organized as a blogger and make sure that each of your posts is placed in the most appropriate location.

Celeblog

A celeblog is a blog that focuses on the personal life of a celebrity or several celebrities. Often written by the celebrity themselves, celeblogs offer fans a behind-the-scenes look at the glamorous world of the rich and famous.

Celeblogs often feature first-hand accounts and exclusive interviews and could be thought of as the modern equivalent of Hollywood fan magazines. However, unlike magazines, which are published on a monthly or weekly basis, celeblogs are often updated on a daily basis, allowing fans to stay up-to-date on their favorite celebrities.

Clickbait

A clickbait is a type of online content that is designed to draw attention and encourage readers to click on a link to an article or website. Clickbaits are often used in advertising and social media, and can take the form of sensational headlines or eye-catching images.

While clickbaits can be effective in driving traffic, they often disappoint users who click on them, as the content is often not as interesting or informative as promised. As a result, clickbaits are often criticized for being misleading and manipulative. Nevertheless, they continue to be popular among bloggers and advertisers who are looking for ways to increase clicks and pageviews.

Click-through-rate

A click-through rate (CTR) is a metric used to measure the success of an online ad or email campaign. It is calculated by dividing the number of clicks on a link by the number of times the link was viewed. For example, if an ad is clicked on 10 times and viewed 100 times, the CTR would be 10%.

CTR is an important metric because it can be used to gauge the effectiveness of a keyword or an advertising campaign and determine how much money should be spent on ads. A high CTR means that people are interested in what you are selling, while a low CTR indicates that your keywords or ads are not effective and need to be improved.

Click-through rates can also be used to compare the performance of different ads or campaigns. It is important to compare CTRs with conversion rates as good CTRs don’t always lead to good conversion rates.

Collaborative Blog

A collaborative blog is a site that is created and maintained by a group of people, as opposed to a single individual. Collaborative blogs can take many different forms, but they all typically involve multiple authors working together to create a blog or a blog post.

While traditional blogs tend to be focused on a single voice, collaborative blogs provide a more diverse and well-rounded perspective. This can be an invaluable resource for readers who are looking to learn about a particular subject from a variety of different perspectives. Additionally, collaborative blogs can also be a great way for like-minded individuals to connect with one another and share ideas.

Comments

Comments are the responses that your audience or readers leave to give their opinions on an article you have published. It is a way for readers to interact with a blog post and give feedback or ask questions. Most blogs have a comment section at the bottom of each post, and readers can leave their thoughts there.

Comments can be moderated by the blog owner, which means that they won’t appear on the site until approved. This is useful for preventing spam or inappropriate comments from being posted. Comments can also be used to start a conversation, and many bloggers use them as a way to connect with their readers. As such, they can be an valuable tool for building relationships and growing a loyal audience.

Comment Spam

Comment spam is a type of spamming that involves posting comments on blogs, forums, and other online sites with the primary goal of promoting a product or service. Comment spam is considered to be a form of black hat SEO (Search Engine Optimization).

The most common type of comment spam is automated, using bots to post comments on behalf of the spammer. These comments are often irrelevant to the topic at hand and are only meant to include a link to the spammer’s website. In some cases, comment spam can also be manually posted by individuals hired to do so. In extreme cases, comment spammers can vandalize websites by posting inappropriate or offensive comments.

Comped Blog

A “comped” blog post is a post that is written in exchange for free goods or services. In most cases, the blogger will receive some type of discount or complimentary product in exchange for writing a review or promoting a business on their blog. This can be a way for companies to get exposure for their products and services, while also building up a relationship with influential bloggers in their industry.

Content

Content is the information or material that is created to publish online, This can include text, images, videos, and audio files. It is what will engage and inform your readers.

And while there is no one right way to create content, there are a few things that all great pieces of content have in common. Firstly, they are well researched and accurate. Secondly, they are well written and free of errors. Thirdly, they are original and unique. Finally, they are relevant and timely.

Content Management System (CMS)

A Content Management System, or CMS, is a software application that allows users to create, edit, and publish content on the web. WordPress is the most popular CMS, and it powers millions of websites and blogs around the world taking over 40% of the total market share.

WordPress, Joomla, Wix, Ghost and Drupal are all examples of popular Content Management Systems. While each CMS has its own strengths and weaknesses, they all provide a way for users to easily create and manage website content. For bloggers, a CMS can be an essential tool for creating and publishing posts. With a CMS, bloggers can easily add new content, format text, add images, and more without needing any knowledge of coding. Many CMSs like WordPress are free to use.

Content Marketing

Content marketing is a type of marketing that involves creating and sharing high-quality online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

The goal of content marketing is to build a relationship with potential and current customers by providing them with quality, informative content that is relevant to their needs. By engaging with customers in this way, brands hope to build trust and loyalty, which will lead to increased sales in the future.

Content Structure

Content structure refers to the way in which content is organized on a page. When blogging, it is important to consider the overall structure of your blog posts in order to make them easy to read and navigate. Content structure is also an important factor in on-page SEO.

For example, you may want to use headlines and subheadings to break up your text, or create lists to highlight key points. Additionally, you may want to include images or videos to break up the text and add visual interest. By taking the time to plan the structure of your content, you can ensure that your blog posts are clear, concise, and engaging.

Content Syndication

Content syndication is the process of republishing content from one source onto another platform. This typically happens when a website owner or blog publisher syndicates their content onto a third-party site, such as an article directory or social media platform.

The goal is to reach a wider audience and promote your brand or product. Content syndication can be a great way to generate leads, drive traffic to your website, and build relationships with other businesses. However, it’s important to carefully select the websites you partner with and make sure your content is high-quality and engaging.

Content Upgrade

A content upgrade is an opt-in offer that’s designed to complement the content of a specific blog post or webpage. It’s a lead magnet that’s created specifically for the purpose of converting website visitors into email subscribers.

A content upgrade can take many different forms, but some common examples include PDF checklists, cheat sheets, and ebooks. When used effectively, content upgrades can be an extremely effective way of increasing email signups and growing an audience. The key is to make sure that the offer is relevant and valuable to the target audience, and that it’s delivered in a way that doesn’t come across as being too spammy or pushy.

Content Writer

A content writer is a person who writes content such as articles, blog posts, or promotional material for websites or social media. Professional content writers can create content for a variety of different website types, including blogs, e-commerce sites, news sites, and more.

While the specific duties of a content writer will vary depending on the type of website they are working on, all content writers aim to produce high-quality, engaging content that will capture the attention of readers and encourage them to take action. To achieve this goal, content writers must have strong writing skills and be able to research and write about a variety of topics. Additionally, professional content writers must be able to work within strict deadlines and maintain a consistent brand voice across all of their writing.

Contributor

A contributor in blogging is somebody who writes and publishes blog posts on a given website or platform. In most cases, a contributor will be somebody who is not the owner or main author of the blog, but rather somebody who has been asked to write occasional or regular posts by the owner.

Contributors can provide valuable perspectives and fresh insights and can help to broaden the scope of a blog. In addition to writing articles, contributors may also be responsible for promoting their posts through social media or other means. The goal of a contributor is to help grow the blog by providing high-quality content that will appeal to the target audience.

Conversion Path

A conversion path is the journey a reader takes from discovering your blog to becoming a subscriber or customer. A well-designed conversion path will make it easy for readers to take the next step, whether that’s signing up for your newsletter, downloading a free ebook, or making a purchase. The key to creating an effective conversion path is to create content that leads them naturally down the path to conversion.

Conversion Rate

A conversion rate is the percentage of visitors to a blog who take a desired action, such as subscribing to a newsletter or making a purchase. Conversion rates are important because they help you to gauge how effective your blog post is at achieving its purpose.

While there is no set formula for achieving a high conversion rate, there are a few key strategies that can help. First, it’s important to make it easy for visitors to take the desired action. This means providing clear and visible buttons or links and keeping the steps required to completion to a minimum. Second, it’s important to create compelling content that speaks to the needs of your target audience. Finally, it’s important to offer something of value in exchange for the desired action. This could be a discount, an exclusive piece of content, or anything else that would be of interest to your target audience.

Cookies

A cookie is a piece of data stored on a visitor’s computer by a website. Cookies are used to remember information about user preferences and to track user behavior. They can also be used to store login credentials, allowing users to stay logged in as they move from page to page.

While cookies are generally safe, they can pose a security risk if they are not properly managed. To mitigate this risk, bloggers should only set cookies that are absolutely necessary and should ensure that all cookies are encrypted.

Copy

“Copy” is a piece of text that is used to promote a product or service. The copy is usually written by a copywriter, and it can take many different forms, such as an ad, letter, brochure, or website. The purpose of the copy is to persuade the reader to take action, such as buying a product or visiting a website.

To be effective, the copy must be well-written and carefully targeted to the audience. In addition, the copy should be tested before it is released to the public to ensure that it is effective.

A blog copy is a content piece that is written specifically for a blog. A blog copy can be in the form of an article, listicle,how-to guide, or even a short story. The main goal of a blog copy is to provide value to the reader and keep them engaged. In order to achieve this, a blog copy must be well-written, interesting, and informative. Additionally, it should be tailored to the specific audience that the blog is targeting.

Copywriter

A copywriter is a professional writer who specializes in creating marketing materials such as ad copy, brochures, and website content (for example blogposts). Copywriters are often employed by advertising agencies or marketing firms, but they may also work freelance.

As with any other type of writing, the goal of copywriting is to persuade the reader to take a certain action, such as making a purchase. To do this, good copywriters must be able to understand the needs and desires of the target audience and then craft an effective message that will appeal to them. They must also be aware of the latest trends in both the marketplace and in advertising and be able to adapt their writing style accordingly.

Cost Per Click

Cost Per Click (CPC) is a metric that measures how much it costs you to drive a click on your blog, and it is a key indicator of your blog’s profitability. There are a number of factors that can influence your CPC, including the keywords you use, the quality of your content, and the price you set for advertising. By understanding and tracking your CPC, you can make sure that your blog is as profitable as possible by aiming for a low CPC.

Cost per Mille (cost per thousand)

Cost per Mille (CPM), is a pricing model used in blogging and online advertising. It is the cost for each block of 1000 (not million as the name might suggest) impressions (times the ad is seen).CPM is calculated by taking the total cost of an ad campaign and dividing it by the number of impressions.

CPM is often used as a benchmark to compare the effectiveness of different ad campaigns. When planning a blog advertising strategy, it’s important to consider both the cost per click (CPC) and CPM of potential campaigns. By taking both into account, you can optimize your budget.

cPanel

A cPanel is a web hosting control panel that provides users with automation tools designed to simplify the process of hosting a website with a dashboard requiring minimal technical knowledge.cPanel is similar to WordPress and is designed for use with the Linux operating system, and it is one of the most popular web hosting control panels available.

cPanels typically provide users with a wide range of features, including the ability to create email accounts, manage databases, and install applications such as WordPress. cPanel also provides users with tools to help them optimize their website for search engines and monitor their website’s traffic.

Creative Commons

A Creative Commons license is a type of copyright that allows bloggers or other creators to give permission for others to use their work. An example would be image sharing sites like Pixabay, Unsplash or Shutterstock giving permission to use their images, photos or videos.

For bloggers, there are a variety of different licenses to choose from, each with its own set of rules. For example, some licenses allow others to use a blog post as long as they give credit to the original author, while others allow for unrestricted use. While Creative Commons licenses are not required by law, they can be a helpful way to manage how others use your work. By choosing a license that reflects your wishes, you can help ensure that your work is used in the way that you intend.

CSS

In blogging, CSS is an acronym for Cascading Style Sheets. CSS is a code language that helps to define the look and feel of a website or blog.CSS can be used to control the colors, fonts, layouts, and other visual elements of a website.

CSS is typically written in a separate file from the HTML code that makes up the content of a website. This means that CSS code can be reused across multiple pages on a site, making it easy to maintain a consistent look and feel. For bloggers, CSS can be a helpful tool for creating a unique and stylish blog design. By learning how to use CSS, bloggers can take their blog’s visual appearance to the next level.

Curated Content

A curated content blog is a type of blog that focuses on sharing high-quality, carefully selected content from a variety of sources. This can include articles, infographics, videos, and more. The goal of a curated content blog is to provide readers with a one-stop shop for all the best content on a given topic.

This can be especially helpful for people who are short on time and don’t want to sift through tons of content to find the gems. While there is some overlap with content aggregation (which also shares links to high-quality content), curation goes a step further by only featuring the absolute best hand-picked content.

Dark Blog

A dark blog is a blog without public access. It can be used for a variety of purposes, such as private journaling or storing sensitive information of companies or individuals. In some cases, dark blogs may also be used for illegal or illicit purposes.

Usually, only the author(s) of the blog can access it, and it is not visible to search engines or other users. Dark blogs can be created using a variety of platforms and in some cases, they may require a special password or login credentials. While dark blogs offer a degree of privacy, it is important to remember that nothing is truly private on the internet. As such, it is important to use caution when creating or posting to a dark blog.

Dashboard

A blog dashboard is the control panel for a blog where writers can create and manage their posts. It typically includes a text editor, tools for managing categories and tags, and a preview function that allows writers to see how their post will look before it is published.

Some dashboards also include social media integration, which makes it easy to share posts on Twitter, Facebook, and other platforms. The dashboard is also where bloggers can see how many people are reading their blog, what posts are getting the most views, and where their readers are coming from. While all blogs have a dashboard of some kind, the specific features and layout can vary depending on the blogging platform that is being used.

Deep Link

A deep link is a link that points to a specific page or resource on a website, rather than the homepage. Deep links are often used in navigation menus to help users quickly find the information they are looking for. They can also be used to promote specific content, such as an article or product, on social media or other websites.

Bloggers often use deep links to direct their readers to specific posts or articles on their own website. This can help to increase traffic and engagement, as well as improve the SEO of the blog. Deep linking is an essential tool for any blogger who wants to build a successful website.

Desktop Blogging Client

A desktop blogging client is a software application that allows users to create and publish blog posts without having to be online and use a web browser. The ability to be used offline can be helpful if you are traveling or have limited access to the internet.

While most blogs are hosted on the web, there are some benefits to using a desktop client. For example, desktop clients often provide a more user-friendly interface and may offer additional features such as the ability to preview posts before they are published. There are some drawbacks to using a desktop client such as the lack of portability.

Directory

A directory is a website that contains a collection of links to other websites. Directories are usually organized by category, making it easy for users to find what they’re looking for. For example, a business directory might include links to websites for businesses in the same industry.

A blog directory is a directory that specifically contains links to blogs. Blog directories can be helpful for both bloggers and readers. For bloggers, being listed in a directory can help increase web traffic to their site. For readers, a blog directory can be a useful way to find new and interesting blogs to read.

Direct Traffic

Direct Traffic is any web traffic that arrives at a site without going through another channel first. This includes visitors who type in the URL directly, as well as those who arrive via a bookmark or link from another site.

Direct traffic is an important metric because it provides insight into how well a site is performing in terms of its branding and marketing efforts. If a site has a high volume of direct traffic, it means that people are aware of its existence and are actively seeking it out. Conversely, if a site has very little direct traffic, it may be an indicator that its marketing efforts are failing to reach their target audience.

By tracking direct traffic, bloggers and website owners can get a better understanding of how their site is being received by the public.

Do-Follow Link

A do-follow link is a link that passes link juice, or authority, from one site to another. When a site links to another site with a do-follow link, it’s saying that it endorses the linked-to site and wants to vouch for its quality.

Do-Follow links are the default state for most links on the web, so if you’re not specifically adding a no-follow tag, then your links are do-follow. Google follows do-follow links when crawling the web, so they can be beneficial for both SEO and referral traffic. However, because of their value, do-follow links are often abused by spammers and low-quality sites. As a result, some site owners choose to use no-follow links as a way to avoid linking out to irrelevant or untrustworthy sources.

Domain

A domain is the unique web address of a website. It is what comes after the “www” in a web address. For example, the domain for Google is “google.com.” A domain can be used to identify a website, blog, or email address.

When you start a blog, you will need to choose a domain name. This is the name that people will use to find your blog on the internet. You will also need to register your domain with a registrar. This is a company that manages website addresses and ensures that each domain is unique. Once you have registered your domain, you will be able to set up your blog and start publishing content.

Domain Authority

Domain Authority (DA) is a metric used by blogging platforms and search engines to determine the quality of a website from 1-100, with 100 being the highest authority. It is based on a number of factors, including age, popularity, and link profile.

A high DA indicates that a website is an authority on its subject matter, and is more likely to rank highly in search results. Conversely, a low DA may indicate that a website is less relevant or trustworthy, and is less likely to rank highly. DA is not the only factor that determines search engine rankings, but it is an important one. DA is not a static score; it can increase or decrease over time. Additionally, DA is specific to each domain, so a website’s DA may be different than that of its subdomains.

For bloggers, building up their site’s DA can be a key goal, as it can lead to increased traffic and visibility. There are a number of ways to improve DA, including creating high-quality content, establishing links with other sites, and increasing social media engagement.

Domain Name

A domain name is the address of your blog. It’s how people find you on the internet. When you start a blog, you need to choose a good domain name. A good domain name is short, easy to remember, and relevant to your niche.

It’s also important to choose a .com extension whenever possible, as this is the most recognized and trusted extension. Once you’ve chosen a domain name, you can set up your blog and start sharing your content with the world!

Draft

In blogging, a draft is a partially completed post that is saved on the site but not yet published. Once a draft is published, it becomes visible to the public. Drafts are typically used when a blogger is still working on a post and wants to save their progress.

They can also be used to publish a post at a later date or to schedule posts in advance. While drafts are not visible to the public, they can still be discovered by search engines and other sites that index blog content. As a result, it is important to remember that anything saved in a draft may still be viewable online.

Dynamic Content

Dynamic content is a type of web content that changes in response to user input. It can be generated from a database or created manually. Dynamic content can be used to customize the information that a user sees on a website. For example, a website might use dynamic content to display different ads to users from different geographic regions.

Dynamic content can also be used in blogs and websites to provide a more interactive experience for users. For example, a blog about fashion might use dynamic content to allow users to filter articles by clothing size or style.

eBook

An eBook is a type of digital book that can be read on a computer or other electronic device. Bloggers often use eBooks to share information about their blog or website with their readers. By offering an eBook bloggers can provide valuable content while also promoting their blog or website.

For example, a blogger who writes about fashion might create an eBook that provides tips on how to dress for different occasions. Alternatively, a blogger who writes about travel might create an eBook that features a collection of their best travel stories.

Editorial Calendar

An editorial calendar is a way to plan out the content you want to publish on your blog, and when you want to publish it. It can also be used to track social media engagement, identify peaks and lulls in traffic, and measure the success of specific campaigns.

This process can be as simple as creating a list of topics you want to write about, and assigning each one to a specific day or week. Or, you can use a more elaborate system, such as a spreadsheet with columns for each piece of content (e.g., title, keywords, target audience, etc.) There are many software options available that can help you organize the way you plan and track your blog content.

Email Marketing

Email marketing is a blog promotion tactic that involves sending emails to potential customers or subscribers with the aim of building relationships and promoting your blog content. The idea is that by regularly providing valuable content, you will earn trust and eventually convert readers into customers or subscribers.

Email marketing can be an effective way to reach a large audience, but it requires careful planning and execution to avoid coming across as spammy or promotional.

Embed

To embed content is to use content from another site and place it into your own. Embedding is a popular way to share videos, infographics, and other rich media content. It can also be used to share interesting articles or blog posts.

When done right, embedding can help to drive traffic to your site and build relationships with other bloggers. However, it’s important to make sure that you’re not violating any copyright laws when you embed someone else’s content. Most sites will have clear guidelines about what is and is not allowed.

Emotional Branding

Emotional branding is the strategy of using emotions to connect a customer to a brand. In the context of blogging, this means creating content that evokes positive emotions and creates a strong connection with the reader. This can be achieved through writing about topics that are relevant to the reader and resonate with their values and experiences.

When done well, emotional branding can lead to deeper relationships between bloggers and their readers, as well as more loyal readership. While it may take some time and effort to develop emotional branding in blogging, the payoff can be well worth it.

Engagement

Engagement in blogging refers to the interactions between the blogger and their readers. This can take many forms, but some common examples include commenting on blog posts, sharing posts on social media, and subscribing to a blog’s RSS feed.

Engagement is important because it helps to build relationships between bloggers and their readers, and it can also lead to increased traffic and higher search engine rankings. Additionally, engagement can help to create a sense of community around a blog, which can encourage people to keep reading and interacting.

Event Blogging

Event blogging is a type of blogging that focuses on coverage of events. This can include everything from music festivals and sporting events to trade shows and political conventions.

Event bloggers typically use their writing skills to promote and provide information leading up to the event, often real-time coverage of the event as it unfolds, and then they may also publish information once the event has finished. In addition to providing readers with a front row seat to the action, event bloggers also aim to give insights and analysis that can’t be found elsewhere.

Evergreen Content

Evergreen content is blogging material that remains relevant and useful over time, as opposed to topical content that is only relevant for a short period of time. For example, a post about how to start a blog would be considered evergreen, while a post about the latest trends in blogging would not.

Evergreen content is often more helpful and valuable to readers than topical content, which is why it is so important for bloggers to create and maintain a good mix of both. While evergreen content takes more time and effort to produce than topical content, it is well worth the investment as it can help you build a strong and loyal readership.

Excerpt

When it comes to blogging, an excerpt is a section of text taken from a larger article or post. This summary can be either manually written by the author or automatically generated by the blog software.

Excerpts are typically used in two situations: when displaying a list of blog posts (such as on a home page or category page), and when displaying the first few lines of a post before the “read more” link. In both cases, the goal of the excerpt is to give readers a taste of the content so they can decide if they want to read more.

In blogging, excerpts are typically used to tease readers and encourage them to click through to the full post. For example, if you’re writing a post about a recipe, you might include an excerpt that includes the ingredients list and the first few steps of the instructions.

Expired Domain

An expired domain is a domain name that has been registered but is no longer in use. Domains can expire for a variety of reasons, such as when the owner forgets to renew them or decides they no longer need them.

Expired domains can be a valuable asset for bloggers because they offer a way to get an established website up and running quickly. When setting up a new blog, many people will search for expired domains that are relevant to their niche and then use those domains to create their site.

External Link

In blogging, an external link is a hyperlink that points to a web page outside of the blog’s domain. External links are often used to provide readers with additional information or sources for the topic being discussed.

Used carefully, external links can help to improve the quality of your blog content by providing additional information and perspectives on the topic at hand. They can also help to build credibility and trust with your readers. Furthermore, search engines often give priority to websites that contain high-quality external links, therefore including relevant and authoritative external links in your blog posts can help to improve your search engine ranking.

Favicon

A Favicon is a small icon that appears in the tab of your web browser when you visit a website. It is also sometimes referred to as a website icon, shortcut icon,url icon, or bookmark icon. A favicon helps visitors quickly identify your site in their browser’s list of open tabs and bookmarks.

Additionally, favicons can be used to give your site a more professional appearance, and can help to brand your website. If you are a blogger, you can create a favicon for your blog by using an online favicon generator (for example at favicon.io) or by creating your own graphic. Once you have created your favicon, you will need to upload it to your web server and then add it to your blog’s HTML code.

Featured Image

A featured image is an image that is chosen to represent a post or page on a blog. The featured image is typically displayed at the top of the page or post, and is usually accompanied by the title and meta data. Generally, featured images are intended to give readers a preview of the content of the post or page.

They can also be used to provide visual interest, or to convey the overall tone or theme of the piece. When choosing a featured image, it is important to select an image that is high-quality and relevant to the content. In addition, the image should be properly sized and cropped so that it fits well within the layout of the site.

Featured Snippet

A featured snippet is a summary of a blog post or article that appears at the top of the search engine results page (SERP). This summary is designed to give the reader a quick overview of the content so they can decide whether or not to click through to read the full article.

Snippets can be small sections of text, lists, or tables. Although featured snippets are not always present, they are becoming more and more common as Google continues to refine its algorithms. To be eligible for a featured snippet, Google will analyze your content to determine if it is a good fit for a featured snippet. If so, your content will be included in the SERP alongside a link to your website.

Having your content appear in a featured snippet can be a great way to increase traffic to your website.

Feed

A feed will allow your readers to subscribe to your blog and receive new posts automatically. There are two types of feeds that you can use: RSS and Atom. RSS (Really Simple Syndication) is the most common type of feed, and it’s supported by most feed readers. Atom is a newer format that is slowly gaining popularity.

If you’re not sure which type of feed to use, RSS is generally the best choice. If you’re using a popular blogging platform such as WordPress, it will probably already include an RSS feed. You can usually find the feed address by looking in the settings or documentation for your blog. Once you have the address, you can submit it to popular directories such as Feedly and Bloglines. This will help new readers discover your blog and stay up-to-date with new posts.

File Transfer Protocol (FTP)

FTP stands for “file transfer protocol.” It is a way to move files from one computer to another, and it is the standard way to upload files to a web server. To use FTP, you need an FTP client. This is a program that allows you to connect to an FTP server and transfer files.

There are many free and paid FTP clients available. Once you have an FTP client, you can connect to your web server and upload your files. Most web hosts will provide you with instructions on how to connect to your server using FTP.

Fisking

In the world of blogging, “fisking” refers to the act of critiquing another blogger’s work line-by-line. The term is derived from the blogger who popularized this style of writing, British journalist Robert Fisk. When fisking, a blogger will quote a section of the original article or post, and then offer a rebuttal or refutation.

This technique can be used to effectively dismantle another writer’s argument, often in a humorous or witty manner; however, it can also come across as nit-picky and condescending. For this reason, fisking should be used sparingly. When done well, it can be a powerful tool for persuading others to see your point of view. However, if overused, it can damage your credibility and make you look like a bully.

Flamewar

A flamewar is an online argument or disagreement between two or more people. The term is most often used about arguments that take place on message boards or in comment sections, although it can also refer to arguments that occur on social media or in other online venues.

Flamewars typically erupt when people with opposing viewpoints begin to engage in heated or personal exchanges. In many cases, the participants in a flamewar will resort to name-calling, insults, and other forms of personal attack.

Flamewars can be problematic for online communities, as they often discourage others from joining the conversation or participating in the community. For this reason, some websites and forums have rules against flame wars and may take action against those who start them.

Flog

A flog is a fake blog, typically created for promotional purposes. Flogs are usually very superficial, with little to no substance. posts are often short and lack real information. For example, a flog about a new video game might simply consist of a few sentences praising the game, along with a link to purchase it.

Flogs are also often filled with keywords and links, in order to improve search engine optimization and drive traffic to the site. While some flogs can be useful, providing information about a product or service, many are considered to be little more than spam.

Focus Keyword

When creating content for a blog, it is important to choose a focus keyword. This is a word or phrase that encapsulates the main topic of the blog post. The focus keyword should be included in the title, as well as throughout the body of the text.

In addition, the focus keyword should be used in the meta tags and title tags of the blog post. By doing this, you can help to ensure that your content is properly indexed by search engines. In turn, this can help to increase traffic to your site.

Follow

When you “follow” a blog, you are essentially subscribing to that blog’s content. This means that every time the blog is updated with new content, you will receive a notification either via email or through your RSS feed reader.

Following a blog is a great way to keep up with your favorite authors or topics, as it allows you to easily see when new content has been published. Additionally, most bloggers include links to their social media accounts, so following their blog is also a great way to stay connected with them on other platforms.

Whether you’re an avid reader or simply looking for a new source of information, following blogs can be a great way to stay up-to-date on topics that interest you.

Followers

A follower in blogging is someone who subscribes to your blog’s RSS feed or follows you on a social media site like Twitter or Facebook. By doing this, they receive updates whenever you publish new content. Followers can be a great way to gauge the popularity of your blog.

If you have a lot of followers, it’s a good sign that people are interested in what you have to say. Second, followers can help to spread the word about your blog by sharing your content with their own networks. And finally, followers can provide valuable feedback and insights about your writing. As a result, followers play an important role in the blogging community by showing support and appreciation for the content that they enjoy.

Follow-Unfollow

Follow-unfollow is a technique used by bloggers to gain more followers. The basic idea is to follow a large number of other bloggers, in the hope that they will follow you back. Once you have gained a certain number of followers, you then unfollow the people who did not follow you back.

This can be an effective way to quickly increase your follower count, but it is also considered to be somewhat frowned upon by the blogging community. Many people view it as a form of spamming, and it can lead to damaged relationships with other bloggers.

Font

Font refers to the style of the typeface used in a piece of writing. You can choose the style, size, and weight (boldness) of a font. In blogging, fonts are used to add visual interest and style to posts.

There are a wide variety of fonts available, and bloggers can choose from different options to suit their needs. For example, a blogger might use a playful font for a lighthearted post, or a more formal font for an informative article. Fonts can also be used to convey a certain mood or atmosphere. For instance, using a handwritten font can give a blog post a personal touch, while using an antique font can make it look more refined. Ultimately, the font chosen will depend on the desired effect and the overall tone of the blog.

Footer

A footer is an area at the bottom of a blog post or webpage that typically contains additional information such as the author’s name, contact information, copyright information, or links to related articles. While the header is typically the first thing that visitors see when they arrive at a website, the footer is usually one of the last things they see before leaving.

As such, it’s important to make sure that the footer contains information that is both relevant and helpful to the reader. For example, including links to related articles can help keep readers engaged, while including contact information can make it easy for readers to get in touch with the author if they have any questions or comments

Freebie

A freebie is a digital or physical product that you give away for free, either as a lead magnet to grow your blog audience or email list, or as a thank you to your email subscribers. Freebies can be anything from a PDF guide or checklist to a physical product like stickers or a t-shirt.

They are an excellent way to grow your blog and email audience because they provide value to your readers while also helping you to build up your brand recognition.

Friction

In blogging, friction refers to anything that makes it difficult for a reader to consume your content. This can include things like long paragraphs, dense language, or a lack of visual interest.

Gadget

A gadget is another term used by bloggers for a widget, particularly when using Blogger. A gadget is a small piece of code that you add to your blog to provide additional functionality or features.

Gadgets can be used for a wide variety of purposes, such as displaying the most recent posts from your blog on another website, adding social media buttons to your posts, or embedding a video or audio player.

Genesis Framework

The Genesis Framework is a popular WordPress theme framework. It is software that you can install on WordPress to change your website’s appearance. It is a powerful tool by StudioPress and is still one of the most favored theme frameworks used by big WordPress sites.

The Genesis Framework makes it easy to create a professional-looking website by providing customizable themes and plugins. You can use the Genesis Framework to create a simple blog or an entire website. The Genesis Framework includes dozens of themes that you can customize to match your branding and several plugins that help you optimize your website for search engines, social media, and security. You can also install third-party plugins to add even more features to your website.

Ghost Referral

Ghost referral spam is a type of spam that shows up in your web analytics reports as fake traffic. This is done by bots that visit your site and artificially inflate your traffic numbers. Ghost referral spam is a relatively new type of spam, but it’s already becoming a major problem for many bloggers and website owners. 

Google Ranking Factor

Google ranking factors are the criteria that Google uses in its algorithm to rank blogging pages. They determine where a website appears in the search engine results pages (SERPs). The main factor that determines a website’s position in the SERPs is its relevance to the search query.

However, there are over 200 ranking factors, which are grouped into page and off-page factors. On-page factors include criteria that are controlled by the blogger, such as keywords, title tags, and meta descriptions. Off-page factors include external signals, such as links from other websites and social media engagement.

An important ranking factor is content quality, which is why it’s important to publish high-quality, well-written blog posts. Other important ranking factors include keyword density, freshness, and website load time.

Google Search

Google search is an online tool that helps you to find information on the internet. It is the most widely used search engine and it is a powerful tool that can be used to find data and information on any topic. You can use it to find images, videos, articles, and blogs.

For bloggers, it is arguably the most important source of traffic to a website or blog.

Gravatar

A Gravatar is an online profile picture that can be used for blogging. It is a shortened term for “globally recognized avatar”. In the world of blogging, this helps to identify you as the author of the post.

When you create a new blog post or blog comment, your Gravatar will appear next to your name and can help readers to remember who you are and what your blog is all about. This is a great way to personalize your blog and make it stand out from the crowd. Gravatars are a great way to personalize your online presence and make it easy for people to connect with you.

Guest Post

In the blogging world, a guest post is an article that is written by someone who is not a regular contributor to the blog. Guest posts are often used to provide fresh content and to broaden the range of topics covered by the blog.

Guest posts can also be a way to build relationships with other bloggers and increase exposure for both the blog and the guest author. When done well, guest posting can be a win-win situation for everyone involved. Guest posts are typically written by bloggers who want to increase their visibility, build their brand, and grow their audience.

H1, H2, H3, H4 Tags (Heading Tags)

In blogging, H1, H2, and H3 tags are used to designate headings and subheadings. The H1 tag is the most important tag and should be used for the main heading of the blog post. The H2 tag should be used for subheadings, and the H3 tag can be used for further subheadings beneath the H2 level, and so on.

These tags help to break up the content and make it more easily readable for readers. In addition, they can also be used by search engines to index the content of a blog post, making it more likely to show up in search results. As a result, it is important to use these tags carefully and appropriately in order to maximize their effect.

HARO

HARO (Help a Reporter Out) is a service that connects journalists with sources for their stories. It’s a great way for bloggers to get exposure and build relationships with reporters. When you sign up for HARO, you’ll receive daily emails with opportunities to pitch your expertise or story ideas.

If you see an opportunity that’s a good fit, simply reply to the email with your response. While there’s no guarantee that your pitch will be used, it’s a great way to get your name out there. When a journalist posts a query on HARO, bloggers, and experts can respond with quotes, statistics, and other information that might be useful for the article. If the journalist decides to use the information, they will typically include a link back to the source. As a result, HARO can be an effective way to build high-quality links.

Additionally, because HARO queries are typically published on high-authority websites, they can also help to improve your search engine rankings.

Hashtag (#)

A hashtag is a label (character) used on social media sites that makes it easier to find information with a specific theme. When you click on a hash tagged word, it will show you all other public posts that also used that hashtag. Hashtags can be used to organize information, start conversations, and connect people with similar interests.

Hat Tip (HT, Heard Through)

Hat Tip is a blogging term that is used to give credit to another blogger or article. When you write a post and use someone else’s material, you should include a hat tip so that your readers know where you got your information. This is a way of honoring other bloggers and helps to build relationships within the blogging community.

It’s also a way of saying “thanks” for someone who has shared something valuable with you. When you give a hat tip, you usually include a link to the original post so that your readers can see it for themselves. In some cases, you may even excerpt part of the original post in your article. Some bloggers now refer to HT as ‘Heard Through’.

Header

A header is the topmost portion of a document or file. In blog posts, the header typically includes the title of the post, the date it was published, and the author’s name. The header may also include additional information, such as tags or categories. The header is important because it helps to organize information and makes it easier for readers to find what they’re looking for.

The header of a website is the area at the top of the page that includes the site’s title or logo. The header is a vital part of any website as it helps to ensure that visitors can easily find their way around the site. In addition, the header can also be used to add visual interest to a page and to convey important information about the site’s purpose or content. For bloggers, the header is typically used to display the blog’s title and tagline, as well as the author’s name and avatar. However, some bloggers also use their header to showcase a featured image or post, to promote social media follow buttons, or to display ads.

Heading

In blogging, headings (H1, H2, and H3) are used to structure content and make it easy for readers to navigate. Heading H1 is typically used for the title of a post, while H2 and H3 are used for subheadings.

Headings can be assigned different levels of importance, with H1 being the most important and H3 being the least important. This hierarchy helps readers to understand the structure of a piece of writing and to identify the most important points. Headings can also be styled using different fonts or colors to make them stand out from the body of text. Headings are an important part of any blog post and should be used to help readers navigate your content.

HEX code (Hexadecimal code)

A HEX code is a six-digit color code used in blogging. The code is comprised of three pairs of hexadecimal digits, each representing the intensity of red, green, and blue in the color. HEX codes can be used to change the color of text, links, and background colors on a blog.

They can also be used to create custom colors for graphics and photos. HEX codes are entered into the CSS code of a blog template or theme. Once the code is saved, the changes will be visible on the blog.

Hits

A hit is a visit to your website and is more specifically defined as a request for a file from a web server. This means that every time someone views a page on your blog, they are generating a hit. Hits are important because they give you an idea of how popular your blog is and how much traffic you are getting.

Host / Hosting

A host in blogging is a service that provides a platform or space on a server for a blog. A hosting service will give you the ability to access your blog from any internet connection in the world. In addition, most hosting companies will provide you with tools to help you create and manage your blog, including WordPress and other popular blogging platforms.

While it is possible to host a blog on your own server, it is usually much easier and more cost-effective to use a hosting service. Whether you are just getting started with blogging or you are a seasoned pro, finding a reliable host is an essential step in ensuring that your blog is successful.

Hosting Plan

A hosting plan is a service that provides bloggers with the technology and support needed to run their websites. This can include everything from ensuring that the site is accessible to its intended audience to providing security features and troubleshooting technical issues. It allows individuals and organizations to post a website or web page onto the Internet.

Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address, or domain name, into their browser. Their computer will then connect to your server and your website will load onto their screen.

There are many different types of hosting plans available, but the three most common are shared hosting, virtual private server (VPS) hosting, and dedicated server hosting. Shared hosting is the most affordable option, and is ideal for new websites and smaller blogs. VPS hosting offers more control and flexibility than shared hosting, but it is more expensive being the next step up from shared hosting and is suited to those with bigger sites that need more space on the server. Dedicated server hosting is the most expensive option but it provides the best performance as your site will have its own dedicated server. It is really only necessary for large, complex sites that require a lot of server space.

HTML

HTML, or Hypertext Markup Language, is the standard markup (coding) language used to create web pages. It is also used to create blog posts and other online content. HTML consists of a series of tags that are used to format content.

For example, the <p> tag denotes a paragraph, while the <b> tag is used to bold text. In addition, HTML can be used to add images, video, and other multimedia content to a web page.

While most bloggers use a standard blogging platform such as WordPress or Blogger, those with more experience can create their own custom website using HTML. By understanding the basics of HTML, bloggers can have greater control over the look and feel of their blog.

HTTP / HTTPS

In the world of blogging, there are two main types of protocols: HTTP and HTTPS. Both are used to send and receive information over the internet, but they differ in how that information is protected.

HTTP, or Hypertext Transfer Protocol, is the standard protocol for most websites and is a set of rules that govern how information is exchanged on the World Wide Web. When you enter a web address into your browser, your computer sends a request to the server where the website is hosted. The server then responds by sending the requested web page back to your browser. This exchange of information is all done using HTTP. It sends information in plain text, which means it can be intercepted and read by third parties.

HTTPS, or Hypertext Transfer Protocol Secure, encrypts data before it is sent, making it much more difficult to eavesdrop on communications. For bloggers, HTTPS is generally considered to be a more secure option because it helps to protect user information from being intercepted.

Hyperlink

A hyperlink is a piece of text or an image that, when clicked on, takes the reader to another web page. In blogging, hyperlinks are typically used to link to other blog posts or articles, though they can also be used to link to external websites. When used effectively, hyperlinks can help improve the flow of a blog post and make it easier for readers to find additional information on a given topic.

Hyperlocal

A hyperlocal blog is a blog that focuses on a specific geographic area. The geographic area can be as small as a city or neighborhood, or as large as a state or country. Typically, hyperlocal blogs are maintained by individuals who live in the geographic area that they write about. However, some hyperlocal blogs are maintained by organizations or businesses that have a presence in the community.

Inbound Link

An inbound link is a link from another website to yours. In the context of blogging, an inbound link is a link from another blog post to your blog post. Inbound links are important for two reasons. First, they help to increase traffic to your blog. When someone clicks on an inbound link, they will be directed to your blog post. Second, inbound links help to improve your search engine ranking.

The more inbound links you have, the higher your blog post will rank in search results. As a result, it is important to try to get as many inbound links as possible. This is known as link building.

Inbound Marketing

Inbound marketing is a term that refers to the various marketing activities that are used to attract customers and leads to a website or blog rather than going outbound which could be cold calling or the use of interruptive ads. Inbound marketing strategies can include anything from creating helpful how-to guides to writing engaging blog posts that feature targeted keywords.

Index

A blog index is a list of all the posts on a blog, usually organized by category, date, or tags. Indexes make it easy for readers to find old posts and see what topics a blog has covered. They can also help new readers get a sense of what a blog is about before they start reading.

Many bloggers choose to add an index to their blogs to help readers navigate their content. A search index can refer to a search engine’s index, for example, Google Search Index. Google Search Index is a database of all the websites and pages that Google has indexed for inclusion in its search results.

When someone types a query into the Google search bar, the index is searched for relevant results. To be included in the Google search index, a web page must be crawled by the Googlebot and added to the index. Once a page is indexed, it may appear in SERPs for relevant queries.

Indexed

Indexed means that your blog post has been indexed by Google. This is an important process because it allows your content to be found by searchers and included in Google search results.

When your blog is first created, none of your posts will be indexed right away. Google will “crawl” your site periodically to find new content, and when it does, it will index your new posts. You can speed up this process by submitting your sitemap to Google through the Google Search Console.

Once your posts are indexed, they can appear in search results and bring traffic to your site. Therefore, it is important to ensure that your posts are well-written and keyword-optimized so that they stand a good chance of being indexed and ranked by Google.

Infographic

An infographic is a visual representation of information or data, usually in the form of a chart or diagram. They are a popular way to communicate complex information quickly and easily, and can be used in a wide variety of settings such as educational, business, or marketing contexts.

When used in blogging, infographics can help to break up text-heavy posts, add visual interest, and make complex topics more accessible to readers.

Influencer

An influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can influence the purchasing decisions of other users. A blog influencer is an influencer who writes blog posts about their industry or niche.

Blog influencers typically have a large following of readers who trust their opinions. As a result, blog influencers can have a significant impact on the success of a business or product.

IP Address (Internet Protocol Address)

An IP address is a numerical label assigned to every device connected to a computer network that uses the Internet Protocol for communication. An IP address serves two functions: host or network interface identification and location addressing.

IP addresses allow devices to communicate with each other and are essential for blogging. When you create a blog, your IP address is associated with it, making it possible for people to find your site. However, IP addresses can also be used to track people online. For example, if you post a comment on a blog, your IP address will be visible to the blog owner. As a result, it’s important to be aware of the potential risks of sharing your IP address when blogging.

While there are steps you can take to protect your privacy, such as using a Virtual Private Network (VPN), it’s important to weigh the risks and benefits of sharing your IP address before posting online.

IRL

IRL, or “in real life,” is a term commonly used in the blogging community to refer to events or interactions that take place offline and in the real world.

Interlinking

Interlinking is simply placing links within your blog posts that lead to other related posts on your blog. This is also sometimes referred to as “internal linking.”

Interlinking has numerous benefits for both the reader and the blogger. For the reader, interlinking provides a way to find additional information that may be of interest. It also helps to break up longer posts and keep the reader engaged.

For the blogger, interlinking helps to increase page views and keep readers on the site longer. Additionally, it can help to improve your site’s search engine optimization (SEO). When done properly, interlinking can be an effective way to improve your blog’s overall performance.

Internal Links

Internal links are hyperlinks that point to other pages on the same website. They are commonly used in blogging to help readers navigate between different posts and pages. Internal links can be very helpful in improving the user experience on a website, as they allow visitors to quickly find related content.

In addition, internal links can also help to improve a website’s search engine optimization (SEO). By linking to other relevant pages on your site, you can help Google and other search engines index your content more effectively. As a result, you may see an increase in organic traffic over time.

JavaScript

JavaScript refers to a programming language that uses code and can be used to create things like drop-down menus, form validation, and animated effects. While JavaScript is not required for all types of blogging, it can be a helpful tool for those who want to add more interactivity to their blog posts.

Keyword(s) / Keyword Phrase

A keyword is a particular word or phrase that you choose to target in your blog post. Selecting a keyword helps you to focus your writing on a topic, and it also allows you to better optimize your post for the search engines.

When deciding on a keyword, it is important to choose something that is both relevant to your topic and likely to be searched for by people looking for information on that topic. Once you have selected a keyword, it should be used in the URL, in the title, in the body text, and in the keywords section of your blog.

By using keywords thoughtfully and strategically, you can help your blog posts rank higher in the search engines and attract more readers.

Keyword Research

Keyword research is the process of finding and selecting keywords related to your blog topic that people are searching for in search engines. This helps you to understand what information people are looking for, and how likely they are to find your blog post if it includes those keywords.

Once you have a list of potential keywords, you can then start to analyze their search volume and competition level. This will help you to identify which keywords are most likely to bring traffic to your blog post. Including these keywords in your post will then help to ensure that it appears in search results when people are looking for information on your chosen topic. There are several different methods for conducting keyword research and several different tools that you can use for keyword research, including Ahrefs, SEMrush, Google AdWords Keyword Planner, and Moz Keyword Explorer.

You can then begin optimizing your blog posts for those keywords. By including the right keywords in your blog content, you can attract a larger audience and increase your chances of achieving success as a blogger.

Keyword Stuffing

Keyword Stuffing

Keyword stuffing is the act of filling a blog post with so many keywords that it becomes difficult to read. This practice is often used in an attempt to improve search engine ranking, but it generally does more harm than good.

In addition to turning off readers, keyword stuffing can also result in search engine penalties. Search engines are designed to rank pages based on the quality of content, not the number of keywords. For best results, blogging should focus on high-quality content rather than keyword density. By providing valuable information and using keywords strategically, bloggers can ensure that their posts will be both informative and search engine friendly.

Landing Page

A landing page is a type of web page that is designed to encourage visitors to take a specific action, such as making a purchase or subscribing to a newsletter. Typically, a landing page will feature a strong call-to-action and persuasive copy to convince the visitor to take the desired action.

In blogging, a landing page is often used to encourage readers to subscribe to the blog’s RSS feed or email list. By providing value-packed content and making it easy for readers to sign up for updates, bloggers can quickly turn casual readers into loyal followers.

Lazyweb

Lazy-web is a term used in the blogging community to refer to the practice of asking readers to help generate content for your blog. This can take the form of requesting ideas for future posts, requesting guest posts, or even asking people to vote on topics that you’re considering writing about.

While some bloggers view lazyweb as a shortcut to generating content, others see it as an opportunity to build engagement with their readership and create a more collaborative blogging experience.

Lazy Load

When optimizing a blog for speed of loading on the internet, one tactic that can be employed is lazy loading. Lazy loading is when images or other elements are only loaded when they come into view, as opposed to when the page first loads.

This can help to improve the initial load time of a page, as well as reduce data usage for those viewing on a mobile device. While lazy loading is not appropriate for all situations, it can be a helpful tool in reducing the overall size of a page and improving its performance.

Lead

A lead in marketing refers to a person who has shown an interest in your product or service. In blogging, a lead is typically someone who has subscribed to your blog’s RSS feed or email list. By providing value-packed content and making it easy for readers to sign up for updates, bloggers can quickly turn casual readers into loyal followers.

Lead Magnet

A lead magnet is a digital offer that is designed to generate leads for a business. It is usually given in exchange for an email address or other contact information, and can take many different forms, such as an ebook, report, course, or template.

Lead magnets are typically used by bloggers and other online content creators as a way to build their audience and grow their list of subscribers. While some lead magnets are free, others are paid products that must be purchased in order to receive the freebie. In either case, the goal is to Entice potential customers with something valuable that they can get by taking action.

Lead magnets can be extremely effective in helping businesses to generate leads and grow their customer base.

Link Bait

Link bait is a term used to describe content that is created with the primary purpose of generating links. Link bait comes in many forms, but some of the most common include infographics, lists, and quizzes. While link bait can be an effective way to attract attention and build links, it should be used sparingly.

Link Building

Link building is the process of acquiring inbound links (also known as “backlinks”) to a website with the goal of improving the site’s search engine rankings. Link building can be a difficult and time-consuming task, but it’s an important part of any SEO (search engine optimization) strategy.

In general, the more backlinks a site has, the higher it will rank in the search results. However, it’s not just the quantity of backlinks that matters – the quality is also important. A backlink from a high-quality, authority site is worth much more than a backlink from a low-quality or spammy site.There are many different ways to build links, but some of the most common methods include writing guest posts for other blogs, creating informative infographics, and directory submission.

Link Exchange

Link exchange is a process whereby two bloggers agree to post links to each other’s blogs on their sites. This can be done manually, by exchanging links with other bloggers who have similar content, or through automated link exchange programs.

Link exchanges are discouraged by Google and can lead to penalties, being widely regarded as a black hat tactic.

Link Juice

Link juice is an important concept in blogging. When a blog post or article is linked to, from another site, it receives link juice. This link juice helps to increase the search engine optimization (SEO) of the site.

In general, the more link juice a site or post has, the higher it will rank in search engine results pages (SERPs). There are a few factors that determine how much link juice is passed from one site to another. These include the number of links on the page, the position of the link on the page, and the authority of the linking site. As a metric, it is the amount by which the page improves its ranking due to a link.

By understanding how link juice works, bloggers can work to increase the SEO of their site and improve their overall visibility online.

Link Love

Link love is the practice of adding links to other bloggers’ posts in your own blog post. This is generally done as a way of promoting other bloggers and their work, as well as building relationships with other bloggers in your niche.

When done correctly, link love can be a great way to drive traffic to your blog, as well as build relationships with other bloggers who might be able to promote your work in the future. Link love is also a nice way of showing appreciation for the work of others.

When you take the time to share someone else’s content with your readers, it shows that you care about providing valuable information and that you are willing to put in the extra effort to find it.

Link Party

A link party is an event held by a blog owner to encourage reader interaction and generate new content. During a link party, readers are invited to submit their blog posts on a given topic. The blog owner then compiles these submissions into a single post, providing links back to the original posts.

Linkroll / Linklist / Linklog

A linkroll is a list of links that are usually related to the topic of a blog post. Linkrolls can be found at the bottom of a blog post or in the sidebar of a blog. They are a way for bloggers to share interesting links with their readers.

Linkrolls can also be used as a way to promote other blogs or websites. When adding a link to a linkroll, many bloggers will include a short description of the link. This can help readers to understand what they will find if they click on the link. Including links in a linkroll is a great way to share information with readers and promote other websites or blogs.

Listicle / List Post

A listicle (list post) is a blog post that consists primarily of a list of items. Items on the list can be anything from tips, advice, or facts. Listicles are often light-hearted and easy to read, which makes them a popular format for many bloggers.

The key to writing a listicle is to ensure that the items on the list are relevant to the overall topic and that they flow smoothly from one to the next. In addition, listicles should be well-researched and well-written to engage readers.

Long-Form Content

Long-form content is generally defined as articles that are over 1,000 words in length. For writers, long-form content allows for a greater opportunity to explore a topic in-depth and to include rich detail and analysis.

Readers, on the other hand, can expect to find comprehensive coverage of a given topic, making long-form content an ideal choice for those who are looking for in-depth information.

Long-Tail Keywords

Long-tail keywords are those three and four keyword phrases that are very, very specific to whatever you are selling. When you use a long-tail keyword, you are targeting a much more specific audience than with a general keyword.

The benefits of using long-tail keywords are that they are easier to rank for in the search engines, they usually have less competition, and they convert better because they target such a specific audience.

Media

Media, in blogging, refers to the different types of content that you can use in your blog posts, such as images, videos, and audio files. In addition to adding visual interest, media can also help to break up long blocks of text, making your posts more engaging and easy to read.

When used effectively, media can be a powerful tool for conveying your message and driving traffic to your blog.

Meme

A meme is an image, video, or piece of text that is copied and spread from one person to another online. The term “meme” comes from the Greek word “mimema,” which means “something that is imitated.” In the context of the internet, a meme is usually an image or video with a caption that is intended to be funny or irreverent.

Memes often go viral, spreading rapidly across social media platforms as people share them with their friends. While memes can be humorous, they can also be used to spread important messages or raise awareness about issues.

Metadata

Metadata is data that provides information about other data. In the context of blogging, metadata can be used to provide information about a blog post, such as the author, the date it was published, and the keywords associated with it.

This information can be used by search engines to index the blog post and make it easier for readers to find. In addition,metadata can also be used to track how many people have read a particular blog post or how often it has been shared on social media.

By understanding how metadata works, bloggers can use it to their advantage to help promote their content and reach a wider audience.

Meta Description

A Meta description is a brief description of the content of your blog post. The Meta description typically appears below the title in search engine results pages (SERPs). The purpose of a Meta description is to give potential readers a snapshot of what your blog post is about so they can decide whether it’s relevant to their needs.

A good Meta description should be concise, keyword-rich, and reflective of the main theme of your blog post. In addition to appearing in SERPs, the Meta description is also often used as the text snippet that appears when your blog post is shared on social media.

Meta Keyword

A Meta Keyword is an HTML Meta tag that provides information about a web page to search engines. The Meta Keywords tag is placed within thesection of the HTML code for a page, and it typically contains a list of keywords relevant to the page’s content.

While the Meta Keywords tag is not used by all search engines, some do still take it into account when determining which results to show for a given query. As such, including relevant keywords in the Meta Keywords tag can help improve a page’s search engine ranking.

Meta Tags

A meta tag is an HTML element that provides information about a web page. Meta tags are typically used to describe the contents of a web page, such as the author, keywords, and description. Meta tags can also be used to control how a web page is indexed by search engines.

For example, a meta tag can be used to tell a search engine not to index a certain page. Meta tags are generally not visible to users, but they can be viewed using a web browser’s “view source” feature. Meta tags are one of the most important elements of SEO (Search Engine Optimization).

By including relevant keywords in your meta tags, you can help improve your website’s visibility on search engine results pages (SERPs). In addition, meta tags can also help improve click-through rates (CTRs) from SERPs to your website. As a result, meta tags can play a vital role in helping you attract more visitors to your website.

Meta Title / Title Tags

A meta title is the HTML element that specifies the title of a web page. It is displayed in the browser’s title bar, and is also used by search engines to identify the content of the page. The meta title is typically a concise and accurate description of the page’s content, and should be no more than 60 characters long.

While the meta title is not visible to most users, it is an important element of SEO (Search Engine Optimization) and should be given careful attention when creating a new web page.

Microblog

A microblog is a type of blog that allows users to post short, frequent updates. Microblogs are typically limited to a certain number of characters, making them ideal for quick updates or for posting on the go. Common features of microblogs include the ability to post text, photos, videos, and links.

In many cases, microblogs can also be connected to social media networks such as Twitter and Facebook, allowing users to share their updates with a wider audience. While microblogs are often used for personal updates, they can also be used for business purposes, such as sharing news and announcements or promoting products and services.

Milblog

A milblog is a military blog, typically written by a service member, veteran, or civilian working in the military or defense industry. The term “Milblog” is a combination of the words “military” and “blog.” Milblogs cover a wide range of topics, from day-to-day life in the military to policy analysis and news commentary.

While some milblogs are highly personal and provide insights into the individual experiences of service members, others take a more objective stance and provide valuable insights into the workings of the military.

Mobile-Optimized

A mobile-optimized site (also known as responsive) is one that has been designed specifically for view on a small screen such as a smartphone or a tablet. This means that the layout is simplified, the text is easy to read, and the images are sized correctly.

In addition, a mobile-optimized site should be able to load quickly, even on a slow connection. While creating a mobile-optimized site can be time-consuming, it is essential if you want to ensure that your blog can be accessed by the widest possible audience.

Momblog / Momosphere

A Momblog is a blog written by a mother about her experiences raising children. Momblogs often provide advice and tips on parenting, but they can also be a source of support and community for other mothers. Many Momblogs are also personal journals, documenting the ups and downs of motherhood.

While some Momblogs are lighthearted and fun, others are more serious, addressing topics like discipline, sleep training, and breastfeeding.

Monetization

Monetization is the process of generating revenue (making money) from a blog. This can be done using several methods with affiliate sales and advertising being the most common for new bloggers:

1. Sell advertising space on your blog.

2. Place affiliate links in your blog posts and earn a commission when someone clicks through and makes a purchase.

3. Offer paid subscriptions to access exclusive content or features on your blog.

4. Create digital products, such as e-books or online courses, and sell them on your blog.

5. Accept donations from readers who appreciate what you do.

6. Participate in paid guest posting opportunities to get exposure to new audiences.

Multi-blog

Multi-blogging is having more than one blog that you maintain, or a blog that hosts multiple blogs. This can be done either by having different sections for different bloggers, or by allowing different bloggers to have their own blogs within the main blog.

Navigation

Navigation is the process of linking your content together in a way that makes it easy for readers to find what they’re looking for. In blogging, navigation typically refers to the structure of your blog’s menu and how it helps readers move around your site.

A well-designed navigation menu should be easy to understand and use, pointing readers to the most important areas of your blog. Navigation can also be used to highlight specific content, such as popular posts or recent comments.

Newsletter

A newsletter is a regularly distributed email that contains updates and information from a particular blog. Most newsletters contain a list of recent posts, as well as some brief summaries or excerpts. Some may also include exclusive content or special offers.

Newsletters can be an effective way to keep readers updated on the latest content from a blog, and they can also be used to build relationships with subscribers. Many bloggers include an opt-in form on their website, allowing visitors to sign up to receive the newsletter. Some also offer incentives, such as discounts or access to exclusive content, for subscribing.

Niche

In the world of blogging, a niche is a specific topic that you write about. For example, instead of writing about parenting in general, you might choose to focus on a niche like attachment parenting or special needs parenting.

By narrowing your focus, you can become an expert on your chosen topic and build a loyal readership. In addition, writing about a niche topic can help you to stand out in a crowded marketplace. With so many blogs available, readers are looking for content that is relevant to their interests. By writing about a niche topic, you can make it easier for them to find your blog and connect with your message.

Niching down

When it comes to blogging, “niching down” refers to narrowing your focus to a specific niche or topic (sub-niche) within a broader niche. This can help you to attract a more targeted audience and build a stronger following.

By writing about a more specific topic within your broader niche, you can become an expert in that field and establish yourself as a credible source of information. In addition, niching down can also help you to stand out from the competition.

No-Follow (No-Follow Links)

In the blogging world, the term “no-follow” is used to describe links that are not followed by search engines. That is, when a search engine encounters a no-follow link on a blog, it does not count the link as a vote for the linked-to website.

By default, this attribute is set to “follow”, which means that search engine bots will crawl the linked page and take its content into account when ranking the current page so it has to be reset to no-follow. No-follow links are typically used when a blogger wants to link to a website without endorsing it. For example, if a blogger writes a post about a controversial topic and includes a link to an article that takes an opposing view, the blogger may use a no-follow link to avoid appearing to endorse the opposing view.

No-follow links can also be used to reduce comment spam on blogs. Many blog platforms automatically add the no-follow attribute to links left in comments, which helps to prevent spammy comments from artificially boosting the linked-to website’s search engine ranking.

Off-Page SEO

“Off-Page SEO” refers to all of the techniques that can be used to improve the ranking of a website on search engine results pages (SERPs). This includes things like building backlinks, social media signals, and local citations.

While On-Page SEO focuses on optimizing the individual web pages on your site, Off-Page SEO is all about promoting your website externally. The goal of Off-Page SEO is to build relationships and create trust with other websites in your niche. When done correctly, this will lead to higher rankings, more traffic, and more customers.

On-Page SEO

On-page SEO (search engine optimization) refers to the process of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site. The main goal of On-Page SEO is to get the website to rank higher on the search engine results pages (SERPs).

There are a number of factors that contribute to On-Page SEO, including the title and meta tags, keywords, header tags, and alt text. In addition, On-Page SEO also includes the content of the website, as well as the structure and navigation. By optimizing these elements, a website can improve its ranking and visibility in search engines.

Open Source

Open source means that the software or platform that you are using is available for anyone to use and modify, often free of charge. This allows for a great deal of collaboration and innovation, as users can build on each other’s work to create new features or platforms.

A great example of open-source material are the photos and images available for free on Pixabay or Unsplash. For bloggers, open-source platforms offer several advantages. First of all, they are usually free to use, which can save a lot of money. Second, they tend to be very customizable, so you can make your blog stand out from the crowd. Finally, open-source platforms are often very well supported by a large community of users, so if you run into any problems, there is always someone who can help you out.

Opt-In

In blogging, an opt-in is a way for readers to sign up to receive future blog posts by email. This is generally done by providing a box on the blog where readers can enter their email address. Once someone opts in, they will start receiving email notifications whenever a new post is published.

Opt-ins can be a great way to build an audience and ensure that your readers never miss a post. They can also be used to deliver content upgrades, such as e-books or printables, which can incentivize people to sign up.

Organic Growth

When a blog grows organically, it means that the blog’s following has increased gradually and naturally over time. This can be in contrast to blogs that have been heavily marketed from the start or that have used other means to artificially inflate their number of followers.

An organic growth strategy for a blog typically relies on creating high-quality content that resonates with readers and encourages them to share it with their own networks. Creating shareable content often requires a significant investment of time and effort, but the payoff can be a loyal and engaged readership that continues to grow over time. For many bloggers, organic growth is the ultimate goal, as it represents a sustainable and authentic path to building a successful blog.

Organic Search Results

Organic Search Results, refer to the results that appear in a search engine without using any paid advertisement placements. In contrast, when a user clicks on a paid ad, this is called a paid search result. The main difference between the two is that organic search results are determined based on algorithms set by the search engine, while paid search results are determined by how much an advertiser is willing to pay for their ad placement.

Organic Traffic

Organic traffic refers to the visitors who come to your website without any paid advertising or other forms of marketing. This traffic is generated by search engines, and it is often seen as the most valuable type of traffic because it is potential customers who are already interested in what you have to offer.

To increase your organic traffic, you need to focus on SEO (search engine optimization). This means creating content that is keyword-rich and optimized for search engines, as well as promoting your site through social media and other channels. By increasing your organic traffic, you can attract more potential customers and grow your business.

Padding

1. Padding is the act of adding extra content to a blog post in order to increase its length. Padding may be used to provide additional context or background information. In other cases, padding can be repeating ideas, adding unnecessary details, or including irrelevant information. Padding can make a blog post seem like filler material so it should only be used if it genuinely adds value to the content of a blog post.

2. Padding on a website is the space around an element’s content inside the borders, which can be adjusted.

Page

In blogging, a page is a static piece of content that doesn’t change. Unlike a post, which is typically displayed in reverse chronological order on your blog’s home page, pages are meant to be static “destinations” that live outside of the blog’s main navigation.

Common examples of pages include an “About” page, which introduces the author or authors of the blog, and a “Contact” page, where readers can get in touch with the author. Pages are an important part of most blogs. By including pages, authors can give their readers a more complete picture of what the blog is about, and provide valuable information that doesn’t necessarily fit into the format of a post. As a result, pages can play an important role in making a blog more comprehensive and user-friendly.

Page Rank

PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank is a way of measuring the importance (authority) of a website or post by looking at how many other websites link to it. The more websites that link to a website, the better its PageRank will be.

A high PageRank can mean better visibility for your blog in search engine results, which can translate into more traffic.

Page Views

“Page Views” refers to the number of times a particular blog post has been viewed by readers. This metric is important for a few reasons. It gives bloggers an indication of how popular their content is. If a post is receiving a lot of page views, it’s likely that readers are finding it interesting and informative.

Additionally, page views can also be used to generate advertising revenue. Bloggers who work with advertising networks typically receive payments based on the number of page views their posts receive. Therefore, understanding how page views work is essential for anyone who wants to make money from blogging.

Pain Point

A pain point is a problem that your potential customers face that your product or service can solve. When you identify your audience’s pain points, you can develop content that directly addresses their needs and helps them find solutions.

This content can then be used to generate leads and drive conversions. To be effective, your content must be tailored to the specific pain points of your target audience. By identifying and addressing the specific pain points of your target audience, you can create effective content.

Parent Theme

A parent theme is a complete pre-existing WordPress theme that can be used as-is or customized to create a child theme. Child themes inherit the look and feel of the parent theme, but can be customized to change colors, fonts, layouts, and other design elements.

This allows you to create a unique website without having to start from scratch.

Permalink

A permalink is a URL that points to a specific blog post or page. Permalinks are used to identify and reference content on the internet. Because they provide a permanent link to a specific piece of content, permalinks are often used in blogging and other forms of online publishing.

When setting up a blog, it is important to choose a permalink structure that is easy to understand and use.

Photoblog

A photoblog is a type of blog that primarily focuses on photographs. Although text may also be included, the images are typically the main feature of the site. Photoblogs are often published by keen photographers and can be used to showcase personal photography, to document travels, or to provide an insider’s view of a particular event or place.

Many photoblogs are regularly updated, and visitors can often subscribe to receive new images via email or RSS feed. With the rise of digital cameras and image-editing software, creating a photoblog has become easier than ever. As a result, this type of blog has become increasingly popular in recent years.

Pillar Post / Pillar Content

A pillar post is a long-form piece of content that covers a specific topic in depth. Pillar posts are typically 2000 words or more, and they are designed to be evergreen content that will continue to attract traffic long after it is first published. In many ways, a pillar post is like an article, but with a few key distinctions.

First, a pillar post is typically longer than an article, providing readers with a comprehensive overview of its subject matter.

Second, a pillar post is often more heavily researched and higher quality than an article, making it a valuable resource for readers.

Finally, pillar posts are designed to be timeless, meaning they will remain relevant and useful even as the blogosphere changes over time.

Ping

When you “ping” a blog, you’re sending a notification of an update. The purpose of pinging is to let the host know that you’ve just updated your blog so that it can be added to their list of recently updated blogs. In addition to notifying the host, pinging also sends a trackback to any other blogs that you link to in your post.

A trackback is a notification that says, “Hey, I just wrote about this article that you wrote. Here’s a link to my post.” Trackbacks are a way for bloggers to keep track of who’s linking to their articles and generate discussion about the articles they write.

Pingback

Pingback refers to a notification that is sent when one blog links to another. The notification is sent automatically, and it allows the original author to know that their blog post has been linked to. Pingbacks can be a useful way to build relationships with other bloggers and keep track of who is linking to your content.

Place blog

A placeblog is a blog that focuses on a specific geographic location. Placeblogs are often used to provide news and information about a particular city or region. In some cases, place blogs are written by residents of the area who have first-hand knowledge of the local scene.

This can make them an invaluable resource for visitors and newcomers, who may not be familiar with the area. However, place blogs can also be an excellent way for businesses to reach a local audience. By providing relevant and timely information about local events and happenings, place blogs can help businesses build brand awareness and establish themselves as experts in their field.

Platform

The platform is the software or service that you use to publish your blog is known as a platform. There are many different types of blogging platforms available, ranging from free services like WordPress.com to self-hosted solutions like WordPress.org.

The platform you choose will depend on your needs and preferences. A platform in blogging can reflect the sum of your authority, influence, and ability to reach an audience on the internet. It’s what makes you unique and allows you to stand out in a sea of bloggers. Your platform is built on your blog’s niche, voice, content, design, and social media presence.

As a blogger, your platform is what makes you attractive to brands and advertisers. A strong platform can help you land sponsorships, affiliate marketing deals, and other opportunities to monetize your blog. It can also open the door to collaborations with other bloggers and influencers.

Plugin

For bloggers, a plugin is a piece of software that allows you to add features or functionality to your blog without having to edit the code yourself. For example, there are plugins that allow you to add social media buttons, contact forms, or even e-commerce capabilities.

While some plugins are available for free, others must be purchased. While plugins are not essential for every blog, they can be extremely helpful in expanding the capabilities of a site. When choosing plugins, it is important to consider the needs of the blog and the target audience. Too many plugins can slow down a site, so it is important to select only those that will be most useful.

Pop-ups

Pop-ups are a type of online advertising that appear (pop up) on web pages as they are loaded. Usually, pop-ups consist of a graphic or short message that is designed to promote a product or service. Pop-ups can be used to generate leads, increase brand awareness, or drive sales.

While some users find pop-ups annoying, they can be an effective way to reach potential customers.

Podcast

A podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new episodes of which can be received by subscribers automatically. It is a bit like an audio version of a blog.

Podcasts are usually free of charge to listeners and can often be created at little cost to the producer. They are often fashioned into serialized seasons like television programs, but unlike radio programs, they are often consumed as On-Demand Media, meaning that people can listen to them at any time.

Post

A post is a piece of content that is published on a website or blog. A post can be anything from a short update to a long article. Usually, a post will include text, images, and links to other websites or articles. Posts are typically organized into categories and tagged with keywords so that they can be easily found by readers. Readers can also leave comments on posts, which allows for a dialogue between the blog author and the audience.

Post means to publish a new blog entry. This can be done either by writing the entry directly into the blog platform (such as WordPress or Blogger) or by using a separate program (such as Microsoft Word) and then copying and pasting the text into the blog. Once the entry is published, it will appear on the blog’s home page in chronological order, with the most recent post appearing first.

Post Schedule

A post schedule is a plan that a blogger uses to determine when and how often they will publish new content. There are a number of different factors that can go into a post schedule, including the type of content being published, the goals of the blog, and the available time and resources.

By creating a post schedule, a blogger can ensure that their content is both timely and consistent, helping to attract and keep readers engaged.

Post Slug

The term “post slug” refers to the unique string of text that appears at the end of a blog post’s URL. This text is typically derived from the post’s title, and it serves as an important way to identify the content of the post.

Post slugs also play a role in search engine optimization, as they help to provide context for what the post is about. In addition, post slugs can be used to customize the URL of a post, making it easier to remember or share.

PPC (Pay Per Click)

In the world of online marketing, Pay Per Click (PPC) is a popular advertising model in which businesses pay a fee each time one of their ads is clicked. PPC is often used to drive traffic to websites, with the aim of generating leads or sales.

In the context of blogging, PPC can be used to promote blog content and drive traffic to a specific blog post or page. PPC campaigns can be targeted to specific demographics and keywords, making them an effective way to reach potential readers who are interested in the topics covered on your blog.

Privacy Statement / Privacy Policy

A privacy statement is a policy posted on a website that informs visitors about what information is collected and how it is used. In general, a privacy statement should include information about what data is collected, how it is used, and who has access to it. It should also explain what security measures are in place to protect the data.

Many people are concerned about their online privacy, and a privacy statement can help to put them at ease. By posting a privacy statement, bloggers can show their commitment to protecting the privacy of their readers.

Quora

Quora is a question-and-answer website where users can ask and answer questions on a variety of topics. Questions can be asked by anyone, and answers can be provided by anyone knowledgeable about the topic.

Quora can be used as a research tool for bloggers, as it provides a way to find out what people are interested in and what questions they are asking.

Re-blogging

Re-blogging refers to reposting existing content from your blog with updated or fresh information to improve the content and bring it up to date.

Re-blogging is a feature of many blogging platforms that allows users to repost content from other blogs. When a user re-blogs a post, it appears on their blog with a link back to the original source. Re-blogging is a quick and easy way to share interesting content with your audience.

It can also be used as a form of curation, selecting the best content from other blogs and bringing it to your readers’ attention.

Reciprocal Link

In blogging, a reciprocal link is an agreement between two blog owners to post links to each other’s blogs. This is usually done to increase traffic to both blogs. The most common reciprocal link arrangement is for one blog owner to post a link to the other blog on their blog, and in return, the other blog owner posts a link back to the first blog on their blog.

Reciprocal links can also be arranged between websites, not just blogs. When reciprocal linking is done between websites, it is often done as a way to improve search engine optimization (SEO). This is because search engines often rank links higher when they are judged to be from high-quality websites.

For this reason, website owners often try to reciprocal link with other websites that are in the same niche or industry. However, some search engines downrank or even penalize websites that engage in reciprocal linking.

Redirect

 A redirect is a way to send readers from one web page to another. For example, if you have two blog posts that are similar in theme, you might use a redirect to send readers from the first post to the second. Redirects can also be used to send readers from an outdated post to a more recent one.

By using redirects, you can ensure that readers always find the most up-to-date information on your site. Additionally, redirects can be used to improve the user experience on your blog by sending readers to the most relevant content.

Referral Traffic

Referral traffic is the number of visitors that come to your website after clicking on a link from another site. This can include links from social media sites, other blogs, or even from search engine results.

Referral traffic is a valuable source of traffic for blogs because it generally indicates that the person who clicked on the link is interested in the content of your site. This makes referral traffic an excellent source of potential new readers for your blog. Additionally, since referral traffic is driven by links from other websites, it can help to improve your search engine ranking if you’re able to get links from high-quality websites. For this reason, many bloggers work to get their articles featured on other popular sites in their industry.

Rel=Canonical

Rel=Canonical is an HTML tag that tells search engines which version of a piece of content is the “canonical” or official version. It helps to prevent duplication of content.

Responsive Theme

A Responsive Theme is a theme that is designed to work on multiple devices with different screen sizes. This includes desktop computers, laptops, tablets, and smartphones. Responsive themes automatically adjust the layout of your blog to fit the device that it is being viewed on.

This ensures that your blog always looks its best, no matter what device your readers are using.

Reverse Blog

A reverse blog is a blog that is written by someone who is not the primary author or creator of the blog. Instead, a reverse blogger is someone who takes someone else’s content and writes their own commentary on it. This can be done with permission from the original author or without their knowledge.

Reverse Guest Blogging

Reverse Guest Blogging is when a blogger asks for guest posts from other bloggers. This practice has several potential benefits. It allows bloggers to tap into a larger pool of potential content contributors and it can save time.

Rich Answer / Rich Snippets

Rich Answers are results that appear at the top of the search engine results page (SERP) when someone types in a question. These results are meant to provide searchers with direct answers to their questions, and they are pulled from a variety of sources, including blogs.

To appear as a Rich Answer, your blog post must be well-written and informative, and it must be optimized for the keyword or phrase that the searcher is using. In addition, your blog must be indexed by Google in order for it to be considered as a potential Rich Answer. Some bloggers try to optimize their posts to increase the likelihood of acquiring rich snippets as this often leads to an increase in traffic. 

Robots.txt

Robots.txt is a file that tells search engines which pages on your website should or should not be indexed. This is useful if you have pages on your site that are not meant for public view, such as pages that are still in development. By including a robots.txt file on your site, you can prevent these pages from being indexed and appearing in search results.

ROI (Return on Investment)

The ROI is the money you earn for each $ you invest in a project or campaign. For bloggers, ROI can be a measure of how much traffic and engagement a post generates in relation to the time and effort it took to create the post.

In other words, ROI measures how effective a post is in terms of generating results. A high ROI means that a blog post is doing an excellent job of driving traffic and engagement, while a low ROI indicates that a post is not performing as well as it could be.

RSS

RSS is an acronym that stands for Really Simple Syndication. It is a type of web feed that allows users to access updates to online content in a standardized, computer-readable format.

RSS Aggregator

An RSS Aggregator is an application or software that collects and displays RSS feeds from websites. It is also sometimes called a “feed reader” or a “news aggregator”. RSS Aggregators are commonly used in blogging to keep track of new content from other blogs that the blogger follows.

This can save a lot of time, as the blogger does not need to visit each website individually to check for new content. Most RSS Aggregators will allow the user to subscribe to specific RSS feeds, and will then collect and display any new content from those feeds automatically.

RSS Feed

RSS Feed is a way for readers to subscribe to your blog and receive new posts automatically. When you publish a new post on your blog, it is added to your RSS Feed and sent to your subscribers. This allows them to read your latest post without having to visit your website or check their email inbox.

RSS Feeds are a convenient way for busy readers to stay up-to-date with their favorite blogs. They can also be used to syndicate content from one website to another. For example, many news websites offer RSS Feeds that allow users to subscribe to specific topics or categories. This allows them to quickly scan headlines and read only the articles that are most relevant to them. 

S.A.H.M.

A SAHM is an acronym that stands for Stay-At-Home Mom. It is used to describe a mother who chooses to stay home to care for her children instead of working outside of the home. Many bloggers are SAHMs.

Search Intent

Search Intent is the purpose or goal that a searcher has when they perform a search query. Search Intent can be divided into four main categories:

– Navigational: The searcher is looking for a specific website or web page.

– Informational: The searcher is looking for information on a specific topic.

– Transactional: The searcher is looking to buy something at that time.

– Commercial Investigative: The searcher is considering buying something, but is not yet ready to make a purchase.

Self-hosted Blog

A self-hosted blog is a blog that is hosted on your own website, rather than on a free blogging platform. While there are some advantages to using a free platform like WordPress.com or Blogger, self-hosting gives you much more control over your blog.

You’ll be able to choose your own domain name, customize the design of your site, and install plugins and other features. Self-hosting using a platform like WordPress.org also allows you to make money from your blog through advertising and other revenue streams. If you’re serious about blogging, self-hosting is the way to go.

Semantic Search

Semantic search is a type of search that takes into account the context or meaning of a search, rather than simply matching keywords. This can be helpful for bloggers, as it can help to ensure that your content is more relevant to what your readers are actually looking for.

In addition, semantic search can also help to improve your blog’s ranking in search engines. This is because search engines are increasingly taking into account the context of a query, rather than just the individual keywords.

SEO (Search Engine Optimization)

Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website or blog in search engine results pages (SERPs). In other words, it is the process of making your site more visible and attractive to search engines like Google, Bing, and Yahoo.

Many factors contribute to SEO, including the use of keywords, backlinks, and social media and they can be split into 2 categories:

On-page SEO (keywords and content structure) and

Off-page SEO (backlinks and social media).

SERPs

SERPs is an acronym that stands for Search Engine Results Pages. In the context of blogging, it refers to the list of results that appear when you do a search on a search engine like Google or Bing. For example, if a user searches for “how to start a blog,” the first page of results that are returned is the SERP for that particular query.

One of the key ways to improve your blog’s visibility is to optimize your content so that it appears as high as possible on SERPs. This can be achieved through a variety of SEO strategies, such as using keywords and phrases judiciously, creating engaging and well-written content, and building links from other high-quality websites.

Server

A server is a computer that provides data to other computers. It may provide data to computers on the same network, or it may provide data to computers across the Internet. When a computer accesses a website, it sends a request to the server that hosts the website. The server then sends the requested data back to the computer.

Servers can also store data, such as emails, files, and images. When you create a blog, you will need to choose a hosting service that will store your blog on a server.

Sidebar

A sidebar is a column on a blog that typically contains additional information about the blog or the author. This information can include social media links, a list of recent posts, or contact information. Sidebars are typically located on the right-hand side of a blog, but they can also be placed on the left-hand side.

While sidebars are not essential for every blog, they can be useful for providing extra information to readers. In addition, sidebars can help to make a blog more visually appealing and easy to navigate.

Sitemap

A sitemap is a directory of all the pages on your website that helps search engines understand its structure and find all of the pages on it. It is especially important for websites with a lot of content or a complex structure, as it can help search engines index all of your pages correctly.

There are 2 types of sitemap: HTML and XML. By submitting a sitemap to search engines, you are effectively telling them about all of the pages on your website and how they are connected. This can help them to crawl your website more effectively and ensure that your content is indexed correctly. A sitemap can also be useful for visitors to your website, as it can help them to find the information they are looking for more easily.

In summary, a sitemap is an important tool for both search engines and website visitors.

Skins

Skins refer to a blog skin or template that can be used to change the appearance of a blog. There are many different types of skins available, and they can be used to change the colors, fonts, layout, and other design elements of a blog. Using a skin can be a great way to personalize your blog and make it stand out from the rest.

Skyscraper Technique

The Skyscraper Technique is a link building strategy that involves finding content that is already popular and creating something even better by identifying weaknesses in the target post. This can be achieved by adding more content, making the design more visually appealing, or adding additional features.

Slashdot effect / Slashdotted

Slashdotted refers to a temporary influx of traffic to a website or blog that occurs when the site is linked to from a high-traffic site. This can often happen when a site is mentioned on a popular blog or news website.

While being slashdotted is a good thing, as it can result in a lot of new visitors to your site, it can also overload your server and cause your site to crash.

Slug

A slug is a short, unique identifier for a post or page. It is typically derived from the post title and is used as the URL for that specific post. Slugs are important for SEO purposes, as they help search engines to understand what a specific piece of content is about.

While slugs are typically generated automatically, some blogging platforms allow users to specify their own custom slug. Additionally, slugs can be used to create shareable links that are easy to remember and type. When choosing a slug for a blog post, it is important to choose something that is both descriptive and concise. A good slug should give users an idea of what the post is about without being too long or difficult to remember.

Social Media Engagement

Social media engagement is a term used to describe the interactions between a blogger and their audience on social media platforms. This can include things like liking, sharing, commenting, and replying to comments.

Social Proof

Social proof is the concept that a blogger’s platform is more credible if it is endorsed by other people. This endorsement can come in the form of social media shares, comments, or likes. In essence, social proof acts as a seal of approval, showing other potential readers that a blogger is somebody worth listening to.

Because of this, social proof can be a powerful tool for driving traffic and engagement. For example, a blog post with a high number of likes is more likely to be clicked on than one with no likes. Similarly, a blog post that has been shared by a lot of people is more likely to be seen by potential readers.

Social Search

Social search is the use of social media platforms to find information online. This can include using search engines to find information that has been shared by people in your social network, or looking for experts on a particular topic by searching for their profile on a social networking site.

Social search can be a great way to find accurate and up-to-date information, as well as to connect with potential customers or collaborators. For businesses, social search can be a powerful tool for marketing and customer service.

Sockpuppet

A sockpuppet is an online identity used for deceptive purposes. A sockpuppet account is usually created to praise, support, or attack another person or organization. Sockpuppets can be used to spread false information and manipulate public opinion.

They can also be used to harass and intimidate people. In some cases, sockpuppets have been used to commit crimes such as cyberbullying and fraud.

Spam

Spam is a term used to describe unwanted or unsolicited content, particularly in the form of commercial advertising. In the context of blogging, spam can take the form of comment pollution, trackback abuse, or simply posting irrelevant or off-topic comments.

While some degree of spam is inevitable, bloggers can take measures to minimize its impact. For instance, they can moderate comments to filter out spam, use a captcha system to prevent automated bots from posting spam comments, or simply delete spam comments after they have been posted.

Spam Blog Post

A spam blog post is a blog post that has been created solely to promote a product or service. These posts are often low quality, irrelevant, and full of links to commercial websites. Spam blog posts are generally considered to be a form of spam, and can be damaging to a blogger.

Split Testing (Content Testing / A/B Testing)

Split testing is a technique that bloggers use to improve the performance of their blog posts. By creating two or more versions of a blog post and then testing to see which performs better, bloggers can identify which elements of their posts are most effective at engaging readers.

Split testing can be used to test any number of elements, including headlines, images, calls to action, and even the length of the post. For example, you could test two different titles for a post to see which one gets more click-throughs. Or, you could test two different images to see which one gets more social shares. By constantly split testing your blog content, you can gradually improve your results and create a more successful blog.

Splog

A splog is a combination of Spam and Blog; a blog that is created purely for the purpose of spamming, either by promoting affiliate links or by publishing plagiarized content. Splogs are typically created using automated tools, and they often contain little or no original content.

In addition to being a nuisance to blog readers, splogs can also have a negative impact on a website’s search engine rankings.

Sponsored Post

A sponsored post is a piece of content that is created in collaboration with a brand or company. This type of post typically features positive reviews or recommendations for products or services in return for a form of remuneration or payment.

In some cases, a sponsored post may also include an affiliate link, which allows the blogger to earn a commission on sales generated from clicks on the link. Sponsored posts are generally considered to be a form of paid advertising.

While there is some debate about whether or not sponsored posts are ethical, many bloggers view them as a way to generate income from their blog while still providing valuable content to their readers.

SSL Certificate

SSL stands for Secure Sockets Layer. It’s a protocol that helps to create a secure connection between a web server and a web browser. When an SSL Certificate is installed on a site, it activates the Padlock icon and the https:// in the URL, which lets visitors know that the site is secure.

SSL Certificates are important for bloggers because they help to protect your site and your readers’ data. If you’re collecting any sensitive information (like credit card numbers or personal information), then you need to have an SSL Certificate to ensure that it’s encrypted and safe. Visitors are also more likely to trust a site that has an SSL Certificate, so it can help to boost your blog’s credibility.

Stop Words

Stop words are common words that are often used in search queries but don’t add any value to the search. Some examples of stop words include “and,” “or,” “the,” “of,” and “to.” including too many stop words in your blog posts can make it difficult for people to find the information they’re looking for as they are often filtered out by search engines when a user performs a search.

Furthermore, using too many stop words can also negatively impact a blog’s search engine ranking.

Storyblog

Storyblogging is a type of blogging that focuses on telling stories. Unlike traditional blogging, which often takes the form of a diary or journal, storyblogging is more akin to writing short stories or articles. While traditional bloggers may occasionally tell stories, storybloggers make this the focus of their blog.

Subscribe

When you subscribe to a blog, you are essentially telling the blog’s owner that you are interested in reading the content they produce. In most cases, subscribing to a blog is free and can be done by entering your email address into a form on the blog’s website.

Once you have subscribed, you will usually receive an email notification each time the blog is updated with new content. For many bloggers, having subscribers is an important way to gauge the popularity of their blog and generate income through advertising or sponsorships.

Subscriber

Subscribers are people who have chosen to follow your blog. When someone subscribes to your blog, they provide their email address and they will receive new posts in their email inbox or RSS reader. This is a good way to increase blog traffic and keep people coming back for more.

Subscription

A subscription in blogging is when a reader signs up to receive notifications whenever a new post is published. This is usually done via email, RSS feed, or some other method of notification.

A subscription is an amount of money you pay, usually monthly or annually to use blogging tools or services. For example, WordPress.com offers a subscription service that gives you access to additional features not available on the free plan.

As an affiliate, you may receive a commission based on the number of subscriptions you generate from your readers using your affiliate link.

Tag

A tag in the blogging context is a keyword or phrase that helps to categorize and organize your posts. Tags are typically assigned when you write a post, and can later be used to search for related content. When tagging a post, it is important to use descriptive and relevant keywords so that readers can easily find the information they are looking for.

Tagline

A tagline is a short phrase or slogan that sums up the overall purpose or focus of a blog. It typically appears in the header or title area of a blog, and can help to give readers a quick sense of what the blog is all about.

For example, a personal finance blog might have the tagline “Helping you make better money decisions.” A food blog might have the tagline “Delicious recipes for every occasion.” Taglines can help readers understand the content and focus of a blog at a glance. They can also help distinguish one blog from another in a crowded market.

Tag Cloud

Tag clouds in WordPress are a great way to increase discoverability on your website. Tag clouds list all of the categories and tags associated with it, in alphabetical order so visitors can easily browse through what you have created.

A tag cloud (also known as a word cloud or weighted list) is a visual representation of the contents of a blog, typically using the most common words from the site. The size of each word in the cloud is determined by how often it appears on the site; the more frequently a word is used, the larger it will appear in the cloud.

Tag clouds can be helpful for readers, as they provide a quick way to see what topics are being discussed on a blog.

Tailwind

Tailwind is a tool that allows you to schedule and auto post your content on Pinterest and Instagram. This can save hours each week, which can be spent on other tasks, such as creating new content or promoting your blog on other platforms. In addition, Tailwind provides valuable insights into which of your pins are performing well and where you should focus your efforts

Target Audience

A target audience is the group of people you want to read your blog. They are defined by certain characteristics which make them your ideal reader. In blogging, identifying your target audience is essential to creating content that resonates with readers. By understanding who you are writing for, you can tailor your message to speak directly to their needs and interests.

Targeting

Targeting is the process of identifying the specific audience you want to reach with your blog or affiliate content. This can be done in several ways, but it typically involves using demographic data like age, gender, location, and interests.

Once you know who your target audience is, you can then tailor your content to appeal to them. This might mean writing on topics that are relevant to their interests or using a style of writing that appeals to them.

Template

A template is a pre-designed file that can be used to create a new document with all the same formatting and design elements. This means that you can start with a professional-looking layout and then customize it to suit your own needs, rather than starting from scratch.

Templates can be found for a wide range of applications, including website design, resume writing, and even business cards. For many bloggers, templates are an essential part of the process. 

Text Link Ads

Text Link ads are hyperlinks embedded in the text of a blog post that lead to a commercial website. These links are typically sold by the blog owner to businesses as a way to generate income. Text link ads can be beneficial for both the blog owner and the advertiser, as they can help drive traffic to the advertiser’s site and generate revenue for the blog owner.

Theme

A theme in blogging is the look, feel, and overall attitude of a blog. It’s what makes a blog unique and differentiates it from other blogs. A theme often refers to a WordPress theme which is a collection of files working together to design your website.

Themes can be created by choosing a color palette, adding graphics and imagery, and selecting fonts that reflect the blogger’s personality.

Thin Content

Thin content refers to blog posts that are lacking in substance, typically due to a lack of research or effort on the part of the writer. Thin content can also be caused by an over-reliance on keyword stuffing.

Toolbar

The toolbar is a section of a website that contains links to the most important pages on the site. Usually, the toolbar is located at the top of the page, just below the header. The links in the toolbar are typically organized into categories, such as “About Us,” “Products,” and “Contact Us.”

By clicking on one of these links, visitors can quickly navigate to the page they’re looking for. The toolbar is an essential part of any website, as it helps visitors find what they’re looking for quickly and easily.

Trackback

Trackback is a system that allows one blog post to notify another blog that it has linked to it. This notification appears as a link on the second blog, back to the first. When done manually, the blogger will send a Trackback link to the other blogger, who then adds it to their blog post.

Most blogging platforms now have an automated Trackback feature, so bloggers don’t need to manage the links manually.

Traffic

Traffic is the measure of how many people are visiting your blog. This number can be tracked using various analytic tools, such as Google Analytics. There are several ways to increase traffic to your blog, such as optimizing your posts for search engines, promoting your content on social media, and guest posting on other blogs.

Troll

A troll is somebody who deliberately posts inflammatory, offensive, or provocative comments in an online community, such as a forum, chat room, or on your blog, with the primary goal of provoking other users into an emotional response.

Unique Visitor

A unique visitor refers to an individual who visits a website at least once within a specified time period. This period is typically set at 30 days, but can be shorter or longer depending on the needs of the website. Unique visitors are important to track because they can give you an idea of how many different people are coming to your site, as opposed to how many times one person visits.

URL

A URL is the address of a website or blog post. It is typically displayed in the browser’s address bar and is used to access the site. Search engines use URLs to index content, so a well-crafted URL can help improve a blog’s position in search engine results.

User-Generated Content (USG)

User-Generated Content, or UGC, is any type of content that is created and published by users, rather than by the brand itself. UGC can take many forms, such as blog posts, comments, reviews, and photos.

UGC is a powerful marketing tool because it allows brands to tap into the collective expertise and passion of their customer base. In addition, UGC can help to build brand loyalty and awareness, as well as drive traffic to a website or blog.

User Intent / Search Intent

User intent is basically what a reader or user wants to achieve by coming to your blog. For example, if someone is looking for How-To instructions, their user intent would be to find instructions on how to do something.

Understanding user intent is important because it helps you figure out what kind of content to write and how to write it so that your readers can easily find what they’re looking for. It also helps you understand what kind of keywords to use so that your blog comes up in search engine results when people are looking for the kind of information you provide.

Viral

Viral refers to something that is shared or spreads rapidly, typically online. A viral blog post is one that is shared widely on social media or other websites, often resulting in a large number of new readers for the blog.

Viral content is notoriously difficult to predict or create, but there are some things that tend to make it more likely to spread. These include a strong emotional reaction, a sense of urgency, and/or humor.

Virtual Assistant

A virtual assistant is an online personal assistant who can help with a variety of tasks. They are often self-employed and work remotely, which gives them the flexibility to work from home or anywhere else with an internet connection.

While the tasks of a virtual assistant can vary depending on the needs of the client, they typically involve some combination of customer service, administrative work, or social media management.

Vlog

A vlog is a type of blog that is primarily video-based, as opposed to text-based. Vlogs can cover a wide range of topics, from beauty and fashion to gaming and travel. However, one of the most appealing aspects of vlogging is the personal connection that is formed between the YouTuber and their audience. Unlike traditional media outlets, vloggers often interact directly with their viewers through comments and social media.

Vlogger

A vlogger is a type of YouTuber who creates video blogs, or vlogs. Vlogs typically document the vlogger’s daily life and activities, and can be anything from DIY tutorials to travel guides.

Vloggers often have a large and dedicated following of subscribers, who tune in regularly to watch their favorite vloggers’ latest videos. The most successful vloggers are usually those who can create content that is both entertaining and informative.

VPS (Virtual Private Server)

A Virtual Private Server (VPS) is a type of hosting account where the client has full control over the virtual server, including the ability to install any software they wish. This makes VPS ideal for businesses or individual users who need a high level of customization and flexibility.

In addition, VPS accounts typically offer better performance and greater resources than shared accounts, such as more RAM and storage space. As a result, VPS accounts tend to be more expensive than shared hosting plans.

W.A.H.M. / W.F.H.M.

WAHM stands for Work-At-Home-Mom (WFHM stands for Work-from-home-Mom) and is used to describe moms who work from home to care for their children. Many bloggers are WAHMs, but they can have a wide variety of jobs, from running their own businesses to working as freelance writers or virtual assistants.

The ability to work from home allows WAHMs to spend more time with their children, as well as have a greater degree of control over their work/life balance.

War blog

War blogs (sometimes spelled warblogs) are a type of blog that focuses on current or potential armed conflicts. War blogs often provide news and analysis, as well as commentary and opinions.

While war blogs can be created by anyone with an interest in the subject matter, they are typically written by journalists, soldiers, or other experts. Some war blogs are sponsored by media organizations, while others are independent.

Webinar

A webinar is an online seminar or presentation that is usually given by an expert in a particular field. The goal of a webinar is typically to provide information or education on a certain topic, but they can also be used to promote a product or service.

Webinars are usually delivered live, but they can also be recorded and watched at a later time.

Weblog

A weblog is another word for a blog, which is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Posts on a blog are typically displayed in reverse chronological order, with the most recent post appearing first.

Web Server

A web server is the hardware and software involved in storing and serving blog content to readers using HTTP and other protocols. When a reader types in a URL or clicks on a link to a blog post, the web server responds by sending them the requested blog content.

In addition to storing and serving blog content, web servers can also perform other tasks such as managing user authentication, handling requests for static resources like images, and running server-side scripts. While some blogs are hosted on free web servers provided by blogging platforms like WordPress.com, most bloggers choose to host their blogs on a private web server.

This gives them more control over their blog’s appearance and functionality, and allows them to monetize their blog through advertising or subscriptions. Whether it’s a shared server at a hosting company or a private server in someone’s home, every blog needs a web server to be accessible to readers.

White Hat SEO

White Hat SEO is the practice of optimizing a website for search engines in a way that is ethically sound and in line with the search engine’s guidelines. This includes things like creating original and keyword-rich content, as well as building links from high-quality websites.

White Hat SEO is the opposite of Black Hat SEO, which is a more aggressive and often unethical approach to search engine optimization.

Widget

A widget is a small piece of code that can be installed on a website or blog. Widgets are typically used to display information or content from another source, such as social media feeds or RSS feeds. They are also sometimes used to provide a way for users to interact with the content, such as by leaving comments or ratings.

Woo Commerce

Woo commerce is an e-commerce plugin for WordPress. It’s a popular choice for many bloggers because it’s easy to use and has a lot of features. With Woo commerce, you can sell physical and digital products, as well as manage inventory and shipping. You can also set up an online store with Woo commerce.

WYSIWYG

WYSIWYG stands for “What You See Is What You Get.” In blogging, it is most commonly used to describe web editors and word processors that allow users to see how the final result will look as they are creating it. This is in contrast to older software that required users to learn HTML code or other markup languages in order to create web pages or documents.

Word Banning

Word banning is a Typepad feature that allows bloggers to ban certain words from appearing in their blog comments. This can be useful for preventing spam comments or for simply maintaining a clean and family-friendly blog. To ban a word, Typepad users simply need to add the word to their word ban list.

Once a word is on the list, it will automatically be replaced with asterisks whenever it appears in a comment. This feature can be helpful for keeping blogs free of profanity and other inappropriate content.

WordPress

WordPress is a popular content management system (CMS) that enables users to create and manage a website or blog without having to learn HTML or other coding languages. WordPress is free and open-source, which means that anyone can use it and make modifications to the code.

There are also thousands of plugins and themes available for WordPress, which can be used to extend the functionality of a website or blog.

It is important to distinguish between WordPress.com which is a hosted platform for creating WordPress websites, and WordPress.org which is the open-source software that can be downloaded and installed on a web server. For Bloggers WordPress.org is the industry standard.

XML

XML stands for eXtensible Markup Language. It is a markup language (code)that is similar to HTML that is often used for storing and transporting data. XML is often used in conjunction with RSS, which is a way of syndicating content from one website to another.

XML Sitemap

An XML sitemap is a file that contains a list of all the pages on your website, as well as metadata about each page. This information includes the date the page was last updated, how often it changes, and its importance relative to other pages on the site.

XML sitemaps are used by search engines to help them crawl and index websites more effectively. When a search engine crawls a website, it looks for an XML sitemap to understand what pages are available and when they were last updated. If your website doesn’t have an XML sitemap, it’s likely that some of your pages will not be included in the search engine’s index. As a result, those pages will not appear in search results.

XHTML

XHTML stands for Extensible Hypertext Markup Language. It is a hybrid of XML and HTML, which makes it more flexible than pure HTML. XHTML is also more forgiving than XML, which means that it is less likely to produce errors.

In addition, XHTML is supported by all major browsers, so you can be sure that your blog will be accessible to all of your readers. It has mostly taken over from HTML now.

Yoast

Yoast is a WordPress SEO plugin that helps you to optimize your blog posts for search engines. It gives you the ability to control the title, meta description, and keywords of your blog post, as well as setting a focus keyword. Yoast also analyzes your blog post and gives you feedback on how to improve it.

301 Redirect

A 301 redirect is a permanent redirect from one URL to another. When a blog post or page is moved, the old URL should be redirected to the new URL to avoid 404 errors and to maintain any search engine rankings and link juice the old page has. In most cases, a 301 redirect is the best method for implementing a URL change.

404 Error

404 is an error code that is displayed when a user tries to access a webpage that does not exist. There are many possible causes of this error, including typos in the URL, deleted pages, and moved content. When a 404 error is displayed, the user will typically see a message informing them that the page could not be found.